How To Use Marketing Automation To Improve Content

This is a guest post from Scott Solomon, the Content Marketing Manager for eZ Systems, a global provider of open source CMS software. He has extensive experience covering topics related to content strategy and management, mobile technology, and other topics
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Expert Interview: What Hustling Means to Jon Acuff

Our TA Expert Interview Series highlights a variety of B2B technologies through conversations with industry leaders, in collaboration with our Tech Conference partnerships. In each conversation we seek to uncover the story behind the technology and examine some of the
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Study: What Customers Want From Marketing Emails

Note: You can download the full report from our Research Library! You can’t call it a comeback, because email never really went away. But smartphones’ increasing screensize and near omnipresence in many countries is fueling an email revival. The majority
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10 Insider Tips for Attending Tech Conferences

As the General Manager of Interop, “the leading independent technology conference and expo designed to inspire, inform, and connect the world’s IT community,” Jennifer “JJ” Jessup knows exactly what makes tech conferences beneficial: the people. Whether an attendee, vendor, buyer,
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Top 10 Thought Leaders in Marketing Automation

At its best, marketing automation isn’t lazy, email-centric, or spammy; it’s holistic. Lead management, landing page optimization, social media outreach, sales integration — these are the critical components of successful, ongoing marketing automation. But there’s nothing to market if there’s nothing to
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Why You Should Automate Your Lead Management

Every content marketer’s goal is to have their content positively impact their business. The theory is that quality content plus social interaction will result in better connects with customers. But with so much content being created, how can a marketer
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Getting Personal with Customer Loyalty Programs

On this episode of the Customer Loyalty Space podcast, loyalty experts Barry Kirk and Ashley Tate spoke with TechnologyAdvice host Clark Buckner about knowing customers, the four core drives that connect people to experiences, and how to validate different customer
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Social CRM: A Marketing Lesson from Honey Bees

The traditional model of customer relationship management (CRM) presupposes interaction with customers on the company's terms through a set of predetermined channels. But the proliferation of social media is raising some questions about the effectiveness of this approach. We are
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