e-Book

Demand Generation in 2017

Precise Strategies and Predictive Technology

In your FREE guide, you will:

Read about the latest strategies that will drive B2B revenue and growth in 2017.
Learn what tools can support your marketing, sales, and business intelligence initiatives.
Read case studies from pioneering companies.
See how account-based marketing, predictive analytics, and the customer journey are changing the industry.

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Introduction

Few areas of marketing can claim to be as important as demand generation. Where other strategies often struggle to articulate ROI, demand generation is directly tied to lead acquisition and revenue growth.

That’s not to say demand generation isn’t without fault. Improving lead quality while maintaining a decent level of production remains a struggle for most departments, and creating a consistent customer experience is still a nascent concern.

The proliferation of marketing automation has made lead generation and nurturing more attainable and effective, but the strategies and tools discussed in this guide could truly move demand generation — and B2B marketing as a whole — into a new era.