What you say and how you say it is critical to the success of your B2B marketing efforts. Early content marketing approaches relied on blogs, SEO, and gated assets to build traffic and generate leads. Today, content and demand gen teams need to work together to create the right message for the right audience in a variety of formats – and they need to do it at scale. In this session, you will hear from Brian Finnerty, Tulin Green, and Mike Pastore as they discuss creating synergy between content and demand gen marketers.