As B2B marketers, we’re on a journey together. From leads and MQLs to revenue and pipeline, this space is constantly evolving. In this session, we’re exploring the relationship between demand gen marketers and marketing operations. Broadly speaking, these two roles work together to create targeted and effective campaigns. But how the campaigns are planned and executed continues to evolve. In this session, you will hear from Darrell Alfonso, Nicole Siegal Fuselier, and Mike Pastore as they discuss how demand gen and marketing ops can evolve together.