DemandFest Recording

What You Don’t Know About B2B Buyers is Hurting Your Marketing

Watch our December 2021 DemandFest session

In this DemandFest session:

Learn about how the ideal tech buyer persona has changed
Understand the customer buying cycle and buying committee in today's market
Learn why you should "build the ad last"

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Dell
IBM
JazzHR
Salesforce
Oracle
SAP
Session Speakers
Kyle Grady
Kyle Grady

Director, Field Marketing Americas East, ThoughtSpot

Victoria Frost
Victoria Frost

Global Director, Strategic Content and Campaigns, Vertiv Co

Barry Canty
Barry Canty

SVP of Marketing,
ibex

Bill Detwiler
Bill Detwiler

Editor in Chief,
TechnologyAdvice

Introduction

The B2B marketing landscape is always changing and adapting. In this session, you’ll get advice on how to better understand aspects you may not typically consider in your marketing strategy.