DemandFest Recording
What You Don’t Know About B2B Buyers is Hurting Your Marketing
Watch our December 2021 DemandFest session
In this DemandFest session:
Learn about how the ideal tech buyer persona has changed
Understand the customer buying cycle and buying committee in today's market
Learn why you should "build the ad last"
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Session Speakers
Introduction
The B2B marketing landscape is always changing and adapting. In this session, you’ll get advice on how to better understand aspects you may not typically consider in your marketing strategy.