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Email Nurture Cheat Sheet

Useful Tips for Successful Nurturing Campaigns

In your FREE guide, you'll learn:

Why marketing qualified leads (MQLs) are so important to email marketing
Why people don’t open emails and clickthrough rate factors
What works in email nurture campaigns and what doesn’t
What you can do to improve your email messaging

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Introduction
When you first get new leads, ask where they came from. Did they download a white paper? Attend a webinar? These are clues that tell you how interested a prospect is. When you run a program with TechnologyAdvice, a lot of the leads you get will still be at the top of the funnel (TOFU). Instead of hitting them with your sales pitch right off the bat, focus on education, gradually showing why your product is the best solution to their problem.