Content marketing is now a well-established tactic for many B2B organizations. According to research from the Content Marketing Institute (CMI), two-thirds of B2B marketers said they expected their content marketing budgets to rise in 2022.

Measuring the performance of content marketing has always been a challenge for many marketers. The intense focus on attribution and marketing-generated pipeline were easier to track when marketers kept many of their content assets behind registration gates. But the proliferation of content across often-ungated formats, including social media and video content, means marketers can’t always neatly tie their content efforts to revenue.

Download this eBook to discover how your team can create content that builds awareness of your brand and contributes to pipeline.