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Marketers: Reach a highly engaged audience
100 million business technology and software buyers worldwide trust us to reduce complexity and risk in the purchase process. Meet your buyers on their terms and put the power of buyer engagements to work, building your brand and driving demand for your products.
Featured posts
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Why Sales and Marketing Alignment is Like the Perfect Dance – and How to Get Your Teams Moving in Sync
Imagine that Sales and Marketing are like two partners on a dance floor. When they’re in sync, it’s a beautiful waltz of leads, conversions, and revenue. But when they’re not? Well, you’ve got two left feet tripping over each other, missing opportunities, and causing some serious business stumbles. Sales and marketing alignment is essential for…
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25+ B2B Tech Buyer Stats Marketers Need to Know in 2025
Calling all B2B tech marketers! Here are the top technology buyer stats and trends you need to know to align with today’s buyers. The B2B buying landscape is constantly evolving. Buying cycles are getting longer and more complex, decision-making teams are expanding, and tech buyers are changing the way they research and purchase new solutions.…
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2024 IT Tech Buyer Trends: 3 Key Insights for Marketers from Our Latest Report
IT priorities are changing. But what does that mean for your marketing strategy? In June 2024, we surveyed 1,100+ IT and cybersecurity professionals across our community who are actively involved in new software and technology purchase decisions at businesses around the world. We also analyzed the most recent website traffic and audience engagement patterns across…
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How to Measure Lead Quality From Your Lead Generation Providers
Demand generation teams are all trying to do one thing: Drive more pipeline with their lead generation programs. But they often get stuck in a quantity mindset instead of a quality mindset. In other words, they end up measuring the success of their campaigns by the number of leads generated, instead of focusing on more…
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10 Ways to Improve Lead Conversion Rate
Conversions are the cash crop of B2B marketing. They’re where the money comes from. You can run the best lead generation campaigns in the world, but if those leads don’t convert into solid business opportunities and paying customers, then it’s all for nothing. But here’s the thing: conversions can be difficult. In fact, 54% of…
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The B2B Marketer’s Guide to Choosing the Right Lead Generation Partner
As a B2B marketer, choosing the right lead generation provider is about more than just generating leads for your sales team. It’s about finding a partner you can count on to help drive your business forward and accelerate growth. The right partner has to be innovative, collaborative, transparent, and trustworthy. But unfortunately, not all B2B…
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10 Questions To Ask A Lead Generation Company During Your First Meeting
You’re ready to start working with a lead generation partner. ? You’ve got a bunch of nurture campaigns set up, your lead routing and lead qualification models have been perfected, and your sales reps are ready to start smiling and dialing. Now all you need are some great prospects from a lead generation partner. Or…
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4 Mistakes to Avoid When Hiring a B2B Lead Generation Company
This just in: Your demand gen budget has been approved. Hooray! It’s time to start planning out how you’re going to spend it. It’s no secret that lead generation is key to driving revenue for your company and finding the right lead generation company to work with can help you do just that. But with…
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Everything B2B Marketers Need to Know About Newsletter Sponsorships
So you want to learn more about newsletter sponsorships? You’ve come to the right place! As B2B marketers, we’re obsessed with all things marketing — especially when it comes to finding the best ways to reach and convert potential buyers. In this blog post, we’re breaking down everything you need to know about email newsletter…
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BOFU Lead Outreach: Proven Email Templates that Drive Lead Conversions
When resources are used to acquire and nurture leads, acing your outreach and messaging to those identified as bottom-of-funnel (BOFU) leads can make the difference between a new customer or a lead lost in the nurture funnel. Whether you’re new to BOFU lead outreach or well into your years of lead generation, it’s important to…
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