How to Build an ABM Strategy That Wins

Heather Durante of Keyfactor and Michele Reale from Twogether join Mike Pastore, Demand Gen Director at TechnologyAdvice, to share their perspectives on build successful account-based marketing (ABM) campaigns. Heather approaches the discussion from the vendor perspective in her role as VP of Global Demand Generation at Keyfactor. Michele look at ABM from the agency perspective at Twogether. The conversation includes a look at 1:1 and 1:many ABM programs, communication with leadership and colleagues, and what successful ABM strategies have in common.