Ever feel like you’re not generating enough leads? You’re cranking out content, testing landing pages, and tweeting up a storm. But you just can’t fill your sales funnel. You’re frustrated.

And you’re not alone. This is the plight many marketers face, until they learn the following secret:

Fewer leads can actually generate more revenue for your business.

Here’s why: Not every lead you generate is sales ready, or a fit for your product. This means your sales team spends their precious time sifting through dirt to find gold, rather than doing what they do best: selling.

If you only increase the leads you generate, the sales team might find more deals to close,but they’ll also find more dirt. By forcing your sales team to hunt for opportunities, you’re actually making them less productive.

To improve the efficiency and performance of your sales team, give them fewer, higher quality leads.

Give them marketing qualified leads (MQLs).