e-Book

Multichannel Marketing Handbook

Your Guide to Creating a Consistent Experience Across Channels

In your FREE guide, you'll learn:

How to align the customer journey
The three step process to choosing the right channels
How Zapier keeps the customer journey consistent
Key takeaways from Zapier’s marketing that you can use in your marketing efforts

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Introduction

As marketers, we’ve traditionally framed the customer journey within a funnel, which proposes the way our audiences work towards a decision is both within our control and linear.

Unfortunately, this reasoning goes against what we already know about consumer decision making: our audiences have a multitude of options and their paths are far from linear. In this sense, both marketers and consumers are trading in the same resources: clarity and relevance.

This guide details strategies for creating and running a successful multichannel marketing strategy and examines how Zapier, a SaaS vendor in the midst of rapid growth, conducts their marketing across social, search, webpage, and blog channels with consistency.

When correctly implemented and expertly coordinated, such a program will increase reach among your target audience and create scenarios where consumers choose your brand as their solution.