The State of B2B Media Buying in 2023
Jason Gladu from Avani Media and Kristy Ayala from Tanium discuss the state of media buying, including:
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Jason Gladu of Avani Media and Kristy Ayala of Tanium join Mike Pastore, Demand Gen Director at TechnologyAdvice, to discuss the paid media landscape and the challenges facing B2B marketers running paid campaigns today. The conversation includes a discussion of brand and demand efforts and how B2B marketers can communicate budget needs, expectations, and results to their leadership. It also covers discussions of new channels in paid media and how economic uncertainty impacts efforts to experiment and diversify paid media strategy.