There are few things that get B2B marketers as excited as seeing the results of a
successful campaign. Leads come in, opportunities get opened, pipeline grows, and
revenue closes.

But the preparation that goes into building a successful B2B marketing campaign
isn’t always as exciting. As with many pursuits, like sports and academics, successful
outcomes are built on planning and preparation.

This is especially true when it comes to content syndication (CS) campaigns. You are
unlikely to win awards for your CS campaigns, but CS programs are a workhorse for
B2B marketers who want to generate leads and build a marketable database.