Content marketing is an essential part of your B2B marketing strategy. But revenue leaders and senior executives sometimes fail to understand the value of content.

It’s not entirely their fault. Attributing revenue to content is often a challenge. Unlike email campaigns or website landing pages, you can’t easily create a report that demonstrates the return on your investment in content. As a result, content marketers find it difficult to prove their value to the organization and get the budget and resources they need to deliver the volume and diversity of content they need.

Marketing content helps drive a number of strategies in B2B marketing organizations, including long-form content to be gated for lead generation, ungated blogs and articles for the website, nurture emails, interactive experiences, and more content for social media posts, content for sales teams to distribute to clients and prospective clients.