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5 Demand Gen Trends to Watch in 2023

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About the webinar
What will 2023 have in store for B2B demand gen marketers? No one knows for sure. But we do know that B2B demand generation is an ever-changing space so things are bound to change. Join Mike Pastore, Demand Gen Director at TechnologyAdvice, and James Buchholz, Senior Director of Customer Success at TechnologyAdvice, as they explore the trends that will impact B2B marketing in the year ahead. Far from baseless predictions, this short presentation will draw from first-hand experience with the outcomes from hundreds of B2B demand gen programs and conversations with the B2B marketers who run them across the TechnologyAdvice ecosystem. Watch this presentation to better understand:
  • The role of lead gen in B2B marketing
  • What many marketers get wrong about integrated programs
  • The new B2B marketing basics for 2023
About your speakers
Mike Pastore
Mike Pastore

Demand Gen Director, TechnologyAdvice

Mike Pastore is the Demand Gen Director at TechnologyAdvice. He’s spent more than 20 years in B2B tech in both content creation and marketing roles. He’s also the host of the B2B Nation podcast from TechnologyAdvice.

James Buchholz
James Buchholz

Senior Director of Customer Success, TechnologyAdvice

James Buchholz is the Senior Director of Customer Success at TechnologyAdvice. James has a proven record of building world-class teams through a combination of analytics and best practices. He brings years of experience in supporting customers across multiple verticles to TechnologyAdvice and its customer base with a goal of maintaining the happiest client base in the industry.

About TechnologyAdvice

TechnologyAdvice is a full-service B2B media company that helps marketers reach their audience of buyers as they research products and services. With more than 20 owned and operated websites and millions of interactions with business tech buyers across web, email, and telephone channels, TechnologyAdvice helps marketers engage with buyers in the right place at the right time. 

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