Video
- The role of lead gen in B2B marketing
- What many marketers get wrong about integrated programs
- The new B2B marketing basics for 2023
Mike Pastore
Demand Gen Director, TechnologyAdvice
Mike Pastore is the Demand Gen Director at TechnologyAdvice. He’s spent more than 20 years in B2B tech in both content creation and marketing roles. He’s also the host of the B2B Nation podcast from TechnologyAdvice.
James Buchholz
Senior Director of Customer Success, TechnologyAdvice
James Buchholz is the Senior Director of Customer Success at TechnologyAdvice. James has a proven record of building world-class teams through a combination of analytics and best practices. He brings years of experience in supporting customers across multiple verticles to TechnologyAdvice and its customer base with a goal of maintaining the happiest client base in the industry.
TechnologyAdvice is a full-service B2B media company that helps marketers reach their audience of buyers as they research products and services. With more than 20 owned and operated websites and millions of interactions with business tech buyers across web, email, and telephone channels, TechnologyAdvice helps marketers engage with buyers in the right place at the right time.