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Why Brand is Essential to Driving Demand

Video

Why Brand is Essential to Driving Demand

Jordan Liebman from BlueJeans by Verizon and Eric Dates from Justt discuss the symbiotic relationship between brand and demand in B2B marketing. Among the topics covered:

How brand marketing tactics help drive better results from performance marketing
How to convince leadership that brand marketing efforts are critical to your success
Whether the structure of many B2B marketing teams does a disservice to the powerful combination of brand and demand

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Introduction

Jordan Liebman of BlueJean by Verizon and Erica Dates of Justt join Mike Pastore, Demand Gen Director at TechnologyAdvice, to discuss why brand and demand tactics are both essential to success for today’s B2B marketing organizations. Among the topics they’ll discuss are how marketers can communicate the importance of brand marketing to leadership, what B2B vendors can learn from B2C companies that have mastered the art of brand, and whether the structure of today’s B2B marketing teams inhibits the powerful combination of brand and demand.

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