A marketing strategy that operates on a jerry-rigged lead generation program is akin to a house of cards — it’s not a matter of if it falls apart; it’s a matter of when. After all, the success of both marketing and sales hinges upon the quality of the leads delivered. Yet research from Demand Gen Report (DGR) revealed that 82% of marketers are finding it somewhat or very challenging to generate responses from their lead nurturing programs.

This report will explore current gaps and areas of improvement in lead generation programs, as well as how privacy laws and the demise of third-party cookies are further complicating the process.