Learning Center
Top-tier demand generation content for marketers.
B2B Nation Podcasts
From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation.

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as Director of Custom Content Mike Pastore sits down with entrepreneurs, CEOs, and thought leaders to learn about the complex avenues available to B2B marketers.
The great promise of digital advertising was the ability to measure performance and optimize programs. And unlike traditional forms of media, marketers using digital ads would have detailed visibility into attribution.
Digital advertising has helped brands big and small reach their target audience using a number of platforms and networks. Self-service tools and reporting allow even part-time marketers to launch campaigns and track their progress.
But digital advertising hasn’t always lived up to its potential. There are a number of platforms where businesses can buy ads, including giant media companies like Google and Meta. Each has its own reporting tools, which makes cross-channel measurement a challenge for many marketers.
The ever-changing privacy landscape has also made it more difficult for marketers to get accurate attribution data and will likely get more restrictive moving forward.
RELATED EPISODE: Which B2C Tactics Will Help Improve Your B2B Marketing?
In this episode of the B2B Nation podcast, we talk to Clay Cohen of Measured. His company helps marketers make more-informed marketing decisions around their media spend with a special focus on incremental media contributions.
Join us as we discuss the importance of unified measurement of media, how privacy regulations and vendor moves to protect data impact digital media, and how marketers should approach an economic slowdown.
Episode Guide
2:30: Are marketers properly understanding and using the vast amount of data generated by their media?
5:33: Why are marketers reliant on last-touch attribution despite all of the tools and data at their disposal?
9:16: What is the impact of privacy regulations and data privacy policies on media tracking?
15:17: How will a down economy impact how Clay and his colleagues market their tools?
19:22: What is Clay’s favorite tool?

Tools
Calculators and other tools for digital marketers.

Program ROI Calculator
e-Books
Download free e-books and other helpful guides for marketing professionals.

From Content to Pipeline

The State of Lead Generation Report

The Big Book of Content Marketing

The Big Book of Lead Generation Strategies

Email Nurture Cheat Sheet

Your Marketing Guide to Reaching IT Security Professionals

Three of the Biggest Mistakes to Avoid When Creating White Papers

Improve Your User Experience and Drive Conversion Using Website Testing

The No-Nonsense Guide to Your First Lead Generation Program

How to Run Multichannel Marketing Programs

Is Online Paid Media Still Effective?

Multichannel Marketing Handbook

Lead Generation 101

Job Titles Won’t Help You Find Decision Makers. Machine Learning Will.

How to Track Leads From Marketing to Sales

How to Market to Buying Groups

How to Generate Marketing Qualified Leads

How To Find Decision Makers

How to Choose Content for B2B Telemarketing Syndication

Expert Round Table: Defining Your Sales Funnel Stages

How To Create B2B Content That People Actually Want To Read

5 Risks to Consider Before You Buy Leads

10 Ways to Deliver More Leads to Sales
Videos
Watch our on-demand webinars and virtual summits.

How Machine Learning is Changing Demand Generation
Connect with Us
Subscribe to Demand Gen Digest
Join thousands of demand generation pros in learning the latest tips and tricks.