Bringing in more revenue starts with lead generation, which is exactly why this guide dissects 10 strategies — complete with data and case studies — that help you create more leads for your sales team.

We asked over 150 individuals about their most recent software purchase and collected their responses in the 2019 Software Implementation Benchmarks Survey. We had some surprising findings. Download this free report now to learn more.

Outsourced demand generation, as it’s known, can be an effective way to increase quantity and quality of leads without exhausting your own resources — but it’s not a guaranteed win.

The proliferation of marketing automation has made lead generation and nurturing more attainable and effective, but the strategies and tools discussed in this guide could truly move demand generation — and B2B marketing as a whole — into a new era.

When you run a program with TechnologyAdvice, a lot of the leads you get will still be at the top of the funnel (TOFU).

This e-book will help you gain a clearer understanding of the funnel’s purpose and decide how to build a process that best serves your business.

This e-book will teach marketers how to choose the best content for generating that kind of interest through outbound syndication. We’ll start with lead generation goals, then move into content selection and content curation.

By planning and creating really good content with your audience in mind, you can reach your target audience and even get them to read and use your content. Download your free guide, and start creating content that your audience will actually want to read.

Today’s tech proliferation brings more data to our fingertips than some of us know what to do with, but it also brings great prospecting tools. This guide provides the best ways to find decision makers, with a little help from TechnologyAdvice sales executives.

Ever feel like you’re not generating enough leads? You’re cranking out content, testing landing pages, and tweeting up a storm. But you just can’t fill your sales funnel. You’re frustrated. And you’re not alone. Read this guide to learn why you should give fewer, higher-quality leads to your sales team.

Marketers play an important role in account-specific outreach. But a lingering skills and knowledge gap is making it difficult for some companies to fully realize ABM and turn their campaigns into measurable results. This e-book will help you build a concrete plan and acquire the necessary tools to succeed.

As marketers, we’ve traditionally framed the customer journey within a funnel, which proposes that the way our audiences work their way toward a decision is both within our control and linear. Unfortunately, our audiences have a multitude of options and their paths are far from linear. Download this guide to learn how to market across multiple channels and win more customers.

e-Book How to Track Leads From Marketing to Sales Improve Your Lead to Cash Flow and Calculate Your Return on Marketing Investment In your FREE guide, you’ll learn: How to establish end-to-end lead management The importance of openly exchanging lead

Running tests to determine the best user experience design and to maximize conversion is crucial for any business’ website. In this white paper, we’ll explore three of the most common types of website testing, walking you through the process for each test.

Online paid media has something of a mixed reputation. The purpose of this study is to provide insight directly from the targeted (not the targeters) about the effectiveness of paid media, including sponsored search results, display/banner ads, social media ads, and native content ads.

In this white paper, you’ll learn the difference between business logic and machine learning, some shortcomings of business logic, and why machine learning works better for identifying the right leads for your targeting.

This ebook will explain how your business can use lead generation to develop processes that draw in new customers, foster their interest in your product or service, and connect them to your sales team when the time is right.

This guide details strategies for creating and running a successful multichannel marketing strategy and examines how Zapier, a SaaS vendor in the midst of rapid growth, conducts their marketing across social, search, webpage, and blog channels with consistency.

Content marketing is an essential part of the B2B marketer’s toolbox. In its beginnings, content marketing relied heavily on blog posts for thought leadership and gated assets like whitepapers for lead generation.

Bringing in more revenue starts with lead generation, and that’s exactly why this guide details a range of strategies — complete with data and case studies — that will help you create more leads for your colleagues in Sales.

Lead generation is any campaign designed to attract new customers. Most marketing teams have multiple lead generation campaigns running at one time to attract a wide variety of customer types. This white paper will cover how to set up those campaigns.

White papers are an indispensable asset to any modern business’s inbound marketing strategy. Download this free guide to learn about the evolution of the white paper to its modern form, the biggest mistakes people make when creating white papers, and how to write a good white paper that establishes your credibility.

The market for cybersecurity tools is massive and will only keep growing. This playbook offers practical advice and guidance to help you reach the IT professionals participating in the buying process for cybersecurity tools.