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B2B Nation Podcasts
From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation.
B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as Director of Custom Content Mike Pastore sits down with entrepreneurs, CEOs, and thought leaders to learn about the complex avenues available to B2B marketers.
James Stanton is the Vice President of Marketing at Empyrean, an HR tech vendor. For James, moving beyond the MQL means looking at prospects through the lens of “opportunities,” which sounds a lot more aligned with how B2B works but does present some challenges of its own.
In this episode of B2B Nation, we’re talking to James about MQLs, his company’s experience outsourcing practically all of its digital marketing functions, and more.
3:09: Is this the year marketers drop MQLs, and what’s the replacement?
4:17: “In this humble marketer’s opinion, the MQL is dead. It’s done.”
4:41: What metric will James be watching if not the MQL?
8:30: Tips for explaining plans to ditch the MQL to your leadership.
11:45: The challenges of moving from MQLs to demand units and opportunities.
14:52: How and why James is outsourcing Empyrean’s digital marketing functions.
22:40: What is James excited about in the business world in 2022?
27:00: What is James’ take on in-person events?
29:15: What is James’ favorite tool?
Calculators and other tools for digital marketers.
Download free e-books and other helpful guides for marketing professionals.
We asked over 150 individuals about their most recent software purchase and collected their responses in the 2019 Software Implementation Benchmarks Survey. We had some surprising findings. Download this free report now to learn more.
The proliferation of marketing automation has made lead generation and nurturing more attainable and effective, but the strategies and tools discussed in this guide could truly move demand generation — and B2B marketing as a whole — into a new era.
This e-book will help you gain a clearer understanding of the funnel’s purpose and decide how to build a process that best serves your business.
This e-book will teach marketers how to choose the best content for generating that kind of interest through outbound syndication. We’ll start with lead generation goals, then move into content selection and content curation.
By planning and creating really good content with your audience in mind, you can reach your target audience and even get them to read and use your content. Download your free guide, and start creating content that your audience will actually want to read.
Today’s tech proliferation brings more data to our fingertips than some of us know what to do with, but it also brings great prospecting tools. This guide provides the best ways to find decision makers, with a little help from TechnologyAdvice sales executives.
Ever feel like you’re not generating enough leads? You’re cranking out content, testing landing pages, and tweeting up a storm. But you just can’t fill your sales funnel. You’re frustrated. And you’re not alone. Read this guide to learn why you should give fewer, higher-quality leads to your sales team.
Marketers play an important role in account-specific outreach. But a lingering skills and knowledge gap is making it difficult for some companies to fully realize ABM and turn their campaigns into measurable results. This e-book will help you build a concrete plan and acquire the necessary tools to succeed.
As marketers, we’ve traditionally framed the customer journey within a funnel, which proposes that the way our audiences work their way toward a decision is both within our control and linear. Unfortunately, our audiences have a multitude of options and their paths are far from linear. Download this guide to learn how to market across multiple channels and win more customers.
e-Book How to Track Leads From Marketing to Sales Improve Your Lead to Cash Flow and Calculate Your Return on Marketing Investment In your FREE guide, you’ll learn: How to establish end-to-end lead management The importance of openly exchanging lead
Running tests to determine the best user experience design and to maximize conversion is crucial for any business’ website. In this white paper, we’ll explore three of the most common types of website testing, walking you through the process for each test.
Online paid media has something of a mixed reputation. The purpose of this study is to provide insight directly from the targeted (not the targeters) about the effectiveness of paid media, including sponsored search results, display/banner ads, social media ads, and native content ads.
In this white paper, you’ll learn the difference between business logic and machine learning, some shortcomings of business logic, and why machine learning works better for identifying the right leads for your targeting.
This guide details strategies for creating and running a successful multichannel marketing strategy and examines how Zapier, a SaaS vendor in the midst of rapid growth, conducts their marketing across social, search, webpage, and blog channels with consistency.
Lead generation is any campaign designed to attract new customers. Most marketing teams have multiple lead generation campaigns running at one time to attract a wide variety of customer types. This white paper will cover how to set up those campaigns.
White papers are an indispensable asset to any modern business’s inbound marketing strategy. Download this free guide to learn about the evolution of the white paper to its modern form, the biggest mistakes people make when creating white papers, and how to write a good white paper that establishes your credibility.
The market for cybersecurity tools is massive and will only keep growing. This playbook offers practical advice and guidance to help you reach the IT professionals participating in the buying process for cybersecurity tools.
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Watch our July 8th recording of Music City Lead Gen Summit on How Machine Learning is changing Demand Generation. Zach Jones, VP of Sales and Client Success and Ray Pasek, Data Scientist explore how TechnologyAdvice is utilizing true machine learning to more efficiently fulfill lead generation programs, and how you can leverage machine learning to impact your own lead classification and nurture process.
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