Learning Center
Tools
Program ROI Calculator
The marketing ROI formula for calculating return on investment is dependent on how you track revenue, profits and expenses. We put together a simple calculator that will help you determine your program ROI based on your goals.
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e-Books
From Content to Pipeline
Content marketing is now a well-established tactic for many B2B organizations. According to research from the Content Marketing Institute (CMI), two-thirds of B2B marketers said they expected their content marketing budgets to rise in 2022. Download this eBook to discover how your team can create content that builds awareness of your brand and contributes to pipeline.
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The State of Lead Generation Report
With 70% of B2B decision-makers preferring digital over traditional approaches of interacting with potential buyers, the door is wide open for more creative and interactive lead generation approaches. Learn the most effective ways to drive and score new leads and re-engage old ones.
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The Big Book of Content Marketing
Content marketing is an essential part of the B2B marketer’s toolbox. In its beginnings, content marketing relied heavily on blog posts for thought leadership and gated assets like whitepapers for lead generation.
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The Big Book of Lead Generation Strategies
Bringing in more revenue starts with lead generation, and that’s exactly why this guide details a range of strategies — complete with data and case studies — that will help you create more leads for your colleagues in Sales.
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Email Nurture Cheat Sheet
When you run a program with TechnologyAdvice, a lot of the leads you get will still be at the top of the funnel (TOFU).
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Your Marketing Guide to Reaching IT Security Professionals
The market for cybersecurity tools is massive and will only keep growing. This playbook offers practical advice and guidance to help you reach the IT professionals participating in the buying process for cybersecurity tools.
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Three of the Biggest Mistakes to Avoid When Creating White Papers
White papers are an indispensable asset to any modern business’s inbound marketing strategy. Download this free guide to learn about the evolution of the white paper to its modern form, the biggest mistakes people make when creating white papers, and how to write a good white paper that establishes your credibility.
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Improve Your User Experience and Drive Conversion Using Website Testing
Running tests to determine the best user experience design and to maximize conversion is crucial for any business’ website. In this white paper, we’ll explore three of the most common types of website testing, walking you through the process for each test.
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The No-Nonsense Guide to Your First Lead Generation Program
Lead generation is any campaign designed to attract new customers. Most marketing teams have multiple lead generation campaigns running at one time to attract a wide variety of customer types. This white paper will cover how to set up those campaigns.
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How to Run Multichannel Marketing Programs
As marketers, we’ve traditionally framed the customer journey within a funnel, which proposes that the way our audiences work their way toward a decision is both within our control and linear. Unfortunately, our audiences have a multitude of options and their paths are far from linear. Download this guide to learn how to market across multiple channels and win more customers.
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Is Online Paid Media Still Effective?
Online paid media has something of a mixed reputation. The purpose of this study is to provide insight directly from the targeted (not the targeters) about the effectiveness of paid media, including sponsored search results, display/banner ads, social media ads, and native content ads.
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Multichannel Marketing Handbook
This guide details strategies for creating and running a successful multichannel marketing strategy and examines how Zapier, a SaaS vendor in the midst of rapid growth, conducts their marketing across social, search, webpage, and blog channels with consistency.
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Lead Generation 101
This ebook will explain how your business can use lead generation to develop processes that draw in new customers, foster their interest in your product or service, and connect them to your sales team when the time is right.
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Job Titles Won’t Help You Find Decision Makers. Machine Learning Will.
In this white paper, you’ll learn the difference between business logic and machine learning, some shortcomings of business logic, and why machine learning works better for identifying the right leads for your targeting.
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How to Track Leads From Marketing to Sales
Marketers may track a lead with hawk-like precision for weeks, only to see it drop off the radar the moment it’s delivered to sales. Multiply that by hundreds or thousands of leads per month, and you have a serious problem. In this guide, we’ll discuss the advantages of end-to-end lead management and provide a framework for tracking leads after they move to sales.
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How to Market to Buying Groups
Marketers play an important role in account-specific outreach. But a lingering skills and knowledge gap is making it difficult for some companies to fully realize ABM and turn their campaigns into measurable results. This e-book will help you build a concrete plan and acquire the necessary tools to succeed.
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How to Generate Marketing Qualified Leads
Ever feel like you’re not generating enough leads? You’re cranking out content, testing landing pages, and tweeting up a storm. But you just can’t fill your sales funnel. You’re frustrated. And you’re not alone. Read this guide to learn why you should give fewer, higher-quality leads to your sales team.
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How To Find Decision Makers
Today’s tech proliferation brings more data to our fingertips than some of us know what to do with, but it also brings great prospecting tools. This guide provides the best ways to find decision makers, with a little help from TechnologyAdvice sales executives.
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How to Choose Content for B2B Telemarketing Syndication
This e-book will teach marketers how to choose the best content for generating that kind of interest through outbound syndication. We’ll start with lead generation goals, then move into content selection and content curation.
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Expert Round Table: Defining Your Sales Funnel Stages
This e-book will help you gain a clearer understanding of the funnel’s purpose and decide how to build a process that best serves your business.
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How To Create B2B Content That People Actually Want To Read
By planning and creating really good content with your audience in mind, you can reach your target audience and even get them to read and use your content. Download your free guide, and start creating content that your audience will actually want to read.
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5 Risks to Consider Before You Buy Leads
Outsourced demand generation, as it’s known, can be an effective way to increase quantity and quality of leads without exhausting your own resources — but it’s not a guaranteed win.
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10 Ways to Deliver More Leads to Sales
Bringing in more revenue starts with lead generation, which is exactly why this guide dissects 10 strategies — complete with data and case studies — that help you create more leads for your sales team.
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Videos
How Machine Learning is Changing Demand Generation
Watch our July 8th recording of Music City Lead Gen Summit on How Machine Learning is changing Demand Generation. Zach Jones, VP of Sales and Client Success and Ray Pasek, Data Scientist explore how TechnologyAdvice is utilizing true machine learning to more efficiently fulfill lead generation programs, and how you can leverage machine learning to impact your own lead classification and nurture process.
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