B2B Nation Podcast

The Podcast for B2B Marketers by B2B Marketers

From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation. Subscribe today on the podcast platform of your choice.

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B2B Nation

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as Director of Custom Content Mike Pastore sits down with entrepreneurs, CEOs, and thought leaders to learn about the complex avenues available to B2B marketers.

Content marketing is one of the most popular and effective marketing tactics in B2B, but has the content evolved to keep up with the audiences?

Experiences and interactivity are more commonly found in B2C marketing efforts where the audience is large and the resources are often more plentiful than in the B2B space. It’s simply difficult to justify the cost of the developers and designers needed to create interactive experiences.

Juan Rubio is the CEO and co-founder at Genially, a platform that allows users to create interactive experiences without the need to code or have a deep understanding of design. The idea for Genially came from Juan’s background as a biologist, where he longed for affordable tools that made complex topics like climate change and green energy easier to understand.

In this episode of B2B Nation, we are talking to Juan about the opportunity for interactive content creation, where interactive experiences go from here, and what Juan loves about what he does.

Episode Guide

2:58: Why don’t we see more interactive content in B2B marketing?

7:03: “When we are talking about communication, we’re talking about marketing and learning.”

7:40: Where do interactive content and experiences go from here?

8:55: What does Juan think is the best part of what he does?

10:08: What is Juan’s favorite tool?

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Do We Under-Value ‘Experience’ in our B2B Marketing Efforts?

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Zero-Party Data and the Future of Interactive Content

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How to Build a Content Strategy Across Your Buyers’ Journey

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You’ve Scaled Your B2B Content. What Happens Next?

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How to Get Your Organization Started with Revenue Operations

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The B2B Nation Bookshelf

Impossible to Ignore: Creating Memorable Content to Influence Decisions
By Dr. Carmen Simon

In this episode of B2B Nation, we offer practical advice on how to create content people remember with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.

Product-Led SEO
By Eli Schwartz

In this episode of B2B Nation, we talk with Eli Schwartz, a growth advisor, SEO expert and author of the best-selling book Product-Led SEO, about his approach to search engine optimization and digital marketing.

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
By April Dunford

In this episode of B2B Nation, we talk to April Dunford, a product positioning expert and author of the book Obviously Awesome. April shares with us the story of finding her niche in product marketing, the methodology she uses to help position B2B products as outlined in her book, advice for businesses and marketers looking to create a new category and more.

Winning the Game of Work: Career Happiness and Success on Your Own Terms
By Terry McDougall

In this episode of B2B Nation, we talk to Terry McDougall, a former corporate marketer who today runs her own business as an executive and career coach. Terry is also the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms.

Extinguish Burnout: A Practical Guide to Prevention and Recovery
By Rob & Terri Bogue

In this episode of B2B Nation, we talk to Rob Bogue, co-author of Extinguish Burnout: A Practical Guide to Prevention and Recovery, about what burnout is and about strategies to help those dealing with burnout.

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
By Erik Peterson & Tim Reisterer

In this episode of B2B Nation, we talk to Tim Riesterer, Chief Strategy Officer at sales training firm Corporate Visions, about the science behind decision making. According to Tim, when you measure the effectiveness tools like buyer personas against neuroscience and behavioral economics, you find personas might actually do more harm than good if you’re trying to identify your buyers. We also discuss another common mis-step: using the same messaging for new prospects and existing customers.

Meet the Host

Mike Pastore

Like a surprising number of B2B Nation guests, Mike Pastore started out in journalism before getting into B2B marketing. Almost two decades later, Mike joined TechnologyAdvice following the acquisition of QuinStreet’s B2B business early in 2020. Today, he works with TechnologyAdvice clients on content creation, writes content for our Marketing Blog, and hosts B2B Nation, the podcast for B2B marketers by B2B marketers.

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