Generate Leads and Capture Demand from In-Market Buyers

Grow Your Pipeline with Engaged Buyers

100M+ business professionals rely on TechnologyAdvice to learn, evaluate, and make B2B technology buying decisions. We help you engage, influence, and convert the right ones.

Lead Generation Solutions

  • Create long-term pipeline by finding new prospects at the start of their buying journey
  • Identify leads and accounts who are closer to purchasing with custom BANT programs
  • Optimize your audience targeting with custom qualifying questions and intent signals
  • Use your existing content or leverage StudioA to create and distribute high-impact content
  • Engage your ICP with the right message at the right time, on the channels they already trust

Audience Targeting Capabilities

Events & Webinars

From webinars and livestreams to in-person executive roundtables, our team of experts deliver turnkey events that help you generate high quality leads while building direct relationships with key decision-makers.

  • Multiple event formats including webinars, virtual roundtables, LinkedIn Live, and in-person events
  • Partner with our flagship media brands like TechRepublic, eSecurity Planet, eWeek, eSecurity Planet and others
  • We handle all event planning, speakers, attendee recruitment, and day-of execution
  • Leverage on-demand content post-event for maximum ROI
intent clicks pay-per-click lead gen

Intent Clicks: PPC Lead Gen

Join thousands of companies who have optimized their product profile on TechnologyAdvice.com—one of the leading product review sites for B2B decision-makers.

Generate high-intent leads by featuring your product profile on key product review pages, buyer’s guides, and comparison articles within your solution category.

  • Get started with a free product profile on TechnologyAdvice.com
  • Activate Intent Clicks on your product profile to drive high-intent traffic back to your website or landing page
  • Drive demo requests, product signups, and new sales leads
  • Pay-per-click model, no up-front costs, no commitments

Affiliate Partnerships

Build brand awareness and drive potential buyers to your product signup or demo request page with custom affiliate links across our portfolio of tech media sites and social media channels.

  • Leverage TechnologyAdvice and Fit Small Business as a new channel for your affiliate marketing program
  • Gain additional exposure on Buyer’s Guide Boosts
  • Outshine your competitors on Competitor Conquests to show up as THE top alternative solution
  • Sponsor relevant, trusted articles to drive high-value signups
sample affiliate sponsorships
jazzhr logo
  • 3 key trends in the content syndication and lead gen markets, and what’s really happening behind the scenes
  • 5 steps to follow to help you vet new lead providers
  • The tough questions to ask so you can make well-informed decisions about who to partner with and how to allocate your resources
cover of b2b marketer's guide to choosing the right lead generation partner

Frequently Asked Questions (FAQs)

When you partner with TA, you have the power to customize targeting based on demographics, technographics, custom questions, high-intent accounts, ABM & target accounts, and more to ensure leads meet your ideal customer profile.

Leads enter our ecosystem through our 20+ niche-specific websites across various tech verticals. Once there, they opt-in to receive newsletters and other communications, regularly receiving valuable content from us. At this point, we retarget them with relevant material based on their position in the purchase journey until they are ready to engage with your brand. After the lead is generated, we conduct a rigorous QA process to ensure the accuracy of the information provided, and the lead is then delivered via your preferred method.

We generate leads through our highly engaged websites, newsletters, phone conversations, and social media accounts.

On the rare occasion that you receive leads outside of the progam’s targeting, you’re able to request replacement leads until your lead goal is met.

We partner with you before programs go live to ensure we’re targeting the right leads with the right message. Leads are qualified when they opt-in to receive communication from your brand, meet the criteria set before the program launches, and pass our QA process.

Yes! We have an owned audience of 100+ million B2B professionals across our websites, newsletters, social media accounts, and YouTube accounts. We’ve spent over a decade gaining their trust to allow our customers to reach new audiences with high brand affinity.