B2B Nation Blog
Content marketing is essential to modern B2B marketing strategies. It demonstrates thought leadership, exposes prospects to your brand and products, and gives marketers an owned distribution platform for engaging with their audience. Even in today’s world, with artificial intelligence toolsRead More »
Especially after the COVID-19 global pandemic, conversations around allocating spend and budget on paid media in the midst of an economic downturn have increased. Even though cutting marketing budgets in moments of crisis can be knee-jerk reactions from some B2BRead More »
When most people in the B2B space hear the term “marketing,” their mind immediately goes to customer acquisition or audience marketing. They think about driving new customers to B2B brands using content syndication, email marketing, and paid media. Acquisition marketingRead More »
Of the many changes to hit the B2B sector in the past 20 years, none has had the impact of buyers taking control over the process. Today’s buyers are free to seek out information about vendors and products from anyRead More »
Content marketing is the strategy, or strategies, implemented to attract, engage, and retain an audience to then be nurtured into customers. Even in our tech-focused age, the goal of B2B content marketers continues to be increasing their overall brand awarenessRead More »
The biggest change in the purchasing process for business technology over the past decade is the role of business users. IT no longer makes all of the decisions about technology. Instead, it’s the business users who use the tech onRead More »
If you’re a business technology buyer, there are a lot of choices available to you. There are thousands of vendors and products to explore, regardless of the type of tool you need. You even have a choice around how youRead More »
Audience marketing is essentially the practice of building an audience of prospective buyers for your product or service that you inform and educate until such time as they’re ready to buy. Sounds pretty intuitive, right? It is. But it’s oftenRead More »
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