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Best Practices for Effective Landing Page Optimization

Understanding the role and potential of landing pages, particularly in the context of display advertising, is paramount for B2B marketing decision-makers. In this article, we’ll address the essentials of landing pages, their critical function in converting display ad traffic into
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 5 Challenges for B2B Marketers Running Display Ads

The five main issues that B2B marketers deal with include ad blindness and banner fatigue, accurate targeting, ad quality, ad blockers, and the complexities of attribution and ROI assessment.  In addition to putting marketers’ tenacity and inventiveness to the test,
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How AI Helps Create Better Display Campaigns

Artificial intelligence is seemingly everywhere these days, with 34% of companies already using AI and 42% more exploring its capabilities. And considering tools like ChatGPT have a low barrier to entry and are free to use, it’s not surprising that
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