2024 IT Tech Buyer Trends: 3 Key Insights for Marketers from Our Latest Report
IT priorities are changing. But what does that mean for your marketing strategy? In June 2024, we surveyed 1,100+ IT and cybersecurity professionals across our community who are actively involved in new software and technology purchase decisions at businesses around
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Tania Blake
September 11, 2024
How to Measure Lead Quality From Your Lead Generation Providers
Demand generation teams are all trying to do one thing: Drive more pipeline with their lead generation programs. But they often get stuck in a quantity mindset instead of a quality mindset. In other words, they end up measuring the
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Tania Blake
August 29, 2024
10 Ways to Improve Lead Conversion Rate
Conversions are the cash crop of B2B marketing. They’re where the money comes from. You can run the best lead generation campaigns in the world, but if those leads don’t convert into solid business opportunities and paying customers, then it’s
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Technology Advice
August 1, 2024
The B2B Marketer’s Guide to Choosing the Right Lead Generation Partner
As a B2B marketer, choosing the right lead generation provider is about more than just generating leads for your sales team. It’s about finding a partner you can count on to help drive your business forward and accelerate growth. The
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Tania Blake
June 21, 2024
10 Questions To Ask A Lead Generation Company During Your First Meeting
You’re ready to start working with a lead generation partner. 🙌 You’ve got a bunch of nurture campaigns set up, your lead routing and lead qualification models have been perfected, and your sales reps are ready to start smiling and
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Tania Blake
June 3, 2024
4 Mistakes to Avoid When Hiring a B2B Lead Generation Company
This just in: Your demand gen budget has been approved. Hooray! It’s time to start planning out how you’re going to spend it. It’s no secret that lead generation is key to driving revenue for your company and finding the
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Tania Blake
May 28, 2024
Everything B2B Marketers Need to Know About Newsletter Sponsorships
So you want to learn more about newsletter sponsorships? You’ve come to the right place! As B2B marketers, we’re obsessed with all things marketing — especially when it comes to finding the best ways to reach and convert potential buyers.
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Tania Blake
May 17, 2024
BOFU Lead Outreach: Proven Email Templates that Drive Lead Conversions
When resources are used to acquire and nurture leads, acing your outreach and messaging to those identified as bottom-of-funnel (BOFU) leads can make the difference between a new customer or a lead lost in the nurture funnel. Whether you’re new
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Gisel Luna
May 1, 2024
The Do’s and Don’ts of BOFU Lead Outreach
As B2B marketers, we’re no strangers to lead generation. Carefully crafting our ideal audiences, messaging, and content are primers for successful lead generation campaigns that attract, engage, and drive conversions. And while planning and execution at the acquisition and nurturing
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Gisel Luna
April 25, 2024
The Evolving B2B Buyer’s Journey: Can Marketers Keep Up?
In the world of B2B marketing, aligning your strategies with your buyer’s preferences for learning about new topics and evaluating new solutions (i.e. the “buyer’s journey”) has always been important. If they start their research with a Google search, your
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Tyler Lessard
April 17, 2024
