TechnologyAdvice Blog
How Your Brand Helps Turn B2B Prospects into Buyers
The B2B technology buying process is full of complexity and risk for B2B buyers. There are often dozens of software applications and technology tools available to meet the business needs of buyers. For B2B marketers, for example, there are more...
How to Make Customer Advocacy Fun, Easy, and Rewarding
This is a guest contribution from Cassandra Jowett, the Content Marketing Manager at Influitive, an advocate marketing platform. You can visit our gamification product listings to compare Influitive against other solutions. It’s a scenario many marketers can probably relate to:...
How B2B Marketers Can Accelerate the Buyers’ Journey
How many times, B2B marketers, have you sat on a pipeline call reviewing open opportunities and heard someone comment on how long an opp has been open and what can be done to move it along? Quite a few times,...
9 Brainstorming Ideas to Inspire Your Content Marketing Team
A truly good idea is a great way to motivate your marketing team to do their best work and to get your audience clicking, sharing, and converting. But finding that good idea, let alone filling the editorial content calendar, can...