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How AI Helps Create Better Display Campaigns

Artificial intelligence is seemingly everywhere these days, with 34% of companies already using AI and 42% more exploring its capabilities. And considering tools like ChatGPT have a low barrier to entry and are free to use, it’s not surprising that
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How to Create Demand with Native Content

Native advertising is a style of paid advertising that markets your solution in a way that the ad looks consistent with the branded style of the platform you’ve uploaded it on. The purpose of native content is to have your
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5 Ideas to Help B2B Marketers Maximize Content Distribution

The downfall of many B2B content marketing strategies isn’t content creation, though scaling content creation remains a significant challenge for many teams. Content distribution is where many seemingly solid plans lose their way. There are a couple of reasons why
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Expand Your Marketing Strategy with Content Atomization

Content marketing is essential to modern B2B marketing strategies. It demonstrates thought leadership, exposes prospects to your brand and products, and gives marketers an owned distribution platform for engaging with their audience. Even in today’s world, with artificial intelligence tools
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How to Spend Wisely on B2B Paid Media

Especially after the COVID-19 global pandemic, conversations around allocating spend and budget on paid media in the midst of an economic downturn have increased. Even though cutting marketing budgets in moments of crisis can be knee-jerk reactions from some B2B
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