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More Visibility.
Smarter Decisions.
Better Leads.

List your product on one of the largest tech marketplaces to build category authority, generate high-intent leads with PPC campaigns, and make smarter moves with exclusive buyer intent data.

Manage it all in Traction, your command center for insights, targeting, and results.

Grow your business. Start for free.

Basic

For marketers and founders looking to get their product listed on TechnologyAdvice.

$0

Free forever

Get Started

Get your product listed on TechnologyAdvice:

  • Feature your product across multiple categories
  • Collect authentic customer reviews
  • 30-day access to companies in-market for one category

Enhanced

For marketers and founders looking to build brand authority, get more reviews, and generate qualified pipeline.

$100

per month, billed monthly

Get Started

Everything in Basic, plus:

  • Drive traffic to your site, trial, or demo page
  • Brand your profile with a custom header image
  • Access intent data of in-market companies for one category
  • Discover which companies are visiting your product profile
  • Launch a partnered user review campaign (add-on)

Connect with Millions of In-Market Buyers

Reach over 7 million engaged monthly visitors actively exploring solutions like yours.

Build Trust with Authentic Customer Reviews

Highlight real customer experiences to establish trust and differentiate your brand.

Drive Conversions with Targeted Campaigns

Convert high-intent buyers at the right moment and generate leads from your profile.

Inform Your Strategy with Buyer Insights

Access engagement metrics to discover who interacts with your product.

Driving Growth for Thousands of Brands

“With Technology Advice, we boost our brand visibility and attract high-quality leads from HR, Finance, and IT sectors, resulting in a 42% increase in new meetings and larger deals”

Alex Schutte

Sr. Director of Demand at Paycor

“Our partnership with TechnologyAdvice ensures that we reach our audience in the right place at the right time during their search for real estate technology. Month after month, we receive a large volume of high-intent traffic from TechnologyAdvice, which has been a great boon to our business for years. Their team also seems to genuinely care about helping our business—they routinely go above and beyond to answer our questions and meet our requests.”

Andy Fulton

Director of Demand Generation at Market Leader

“The conversion rate from signup to qualified opportunity for leads from TechnologyAdvice was 20% higher than our typical product trial leads. TA consistently delivers high-quality leads that engage and convert at a higher rate.”

Lead Generation Manager at Wrike

PRODUCT PROFILE

Full profile control, so you’re the obvious choice

Buyers aren’t just looking for another product listing. They want confidence and proof. They want to know why your product is the one to rally behind.

That’s where your TechnologyAdvice profile comes in. More than a listing, it’s your chance to stand out, tell your story, and turn high-intent clicks into real conversations. You’re in control.

Customize your profile with messaging that wins

Highlight your main value props and speak directly to buyer pain points.

Build trust with real, verified reviews

Launch a co-branded campaign to collect honest, verified feedback that adds instant credibility to your listing.

Make sure your best features aren’t hiding in the fine print

Showcase differentiators and key use cases so buyers can easily compare and choose you.

INTENT DATA

Know who’s shopping before they ever raise their hand

Why wait for a demo request when you could already be on the shortlist? With real-time buyer intent data from our engaged audience, you’ll know exactly which companies are researching your solution (and your competitors).

No guesswork. No lag. Just the insight you need to strike while interest is hot.

Instantly spot companies actively checking you out

See which companies are viewing your profile and category pages so you can focus outreach on buyers already in-market.

Beat your competitors to the inbox

Get alerted when accounts research similar tools, so you can reach out first and close deals before competitors even respond.

GENERATE LEADS

​​Capture demand, don’t try to create it

Your buyers are already out there, researching solutions and clicking through bottom-of-funnel content. The question is: will they find you first?

Listing your product on TechnologyAdvice and running targeted PPC on BOFU content puts your brand in front of high-intent buyers right when they’re ready to act. No chasing. No convincing.

Just showing up where it counts most.

Show up where buyers are already making decisions

Feature your product on our top tech review site, TechnologyAdvice.com—where serious buyers compare, evaluate, and act.

Drive clicks that lead to more
pipeline

Send high-intent buyers straight to your lead form, demo, or trial page right when they’re ready to act.

Get featured across our 30+ trusted media brands

Run pay-per-click campaigns on bottom-funnel content across the media brands your buyers already trust.

Join the Leaders in Product Marketing

Leading brands rely on TechnologyAdvice and Traction to drive product visibility, credibility, and high-quality leads

7 million unique visitors per month

|

12 million page views per month

Increasing Your Reach Has Never Been Easier

Traction provides everything you need to list your product, promote it to high-intent buyers, and gather insights that drive growth

Capture Demand Just-In-Time

Drive high-quality leads by promoting your product to buyers actively searching for similar solutions with intent-based PPC campaigns

Enhanced Audience Analytics

Gain in-depth data on your profile visitors, engagement rates, and conversion metrics to make informed decisions and refine strategies

Seamless Profile Management

Effortlessly manage your product information and keep your listing up-to-date with easy optimization controls

What is Traction?

Traction is your customer command center at TechnologyAdvice.

It’s the platform you’ll use to manage your program, access leads, view performance, and leverage intent data to stay ahead of the competition.

When you list your product with us, Traction gives you:

  • Lead visibility: View, download, and track your leads as they come in
  • Buyer intent data: See which companies are actively researching your product and category
  • Campaign control: Launch and manage PPC campaigns across our portfolio of tech media brands
  • Profile management: Keep your product details, messaging, and positioning fresh

In short? Traction is your behind-the-scenes control panel for getting the most out of your listing.

Get Started

Frequently Asked Questions (FAQs)

Simply complete the form above to start optimizing your product profile. Once you’re up and running, you can explore all of the other things Traction has to offer to expand your reach like PPC campaigns across our 30+ tech media sites and first-party buyer intent data from our audience ecosystem.

Creating your account and listing your product is completely free. If you want to get the most out of Traction-like access to buyer intent data, the ability to see who is viewing your profile, and more-upgrade to Enhanced for $100 per month.

Traction’s PPC campaigns get your brand in front of millions of tech buyers actively researching solutions within our expansive audience ecosystem. By leveraging these high-intent placements, you’ll attract leads who are already in a buying mindset directly to your website or landing pages.

PPC ads only appear on highly targeted, down-funnel content like buyer’s guides, product reviews, and “top alternatives” articles—ensuring your brand engages decision-makers when they’re ready to take action.

Receive near real-time data on the number and types of companies viewing your product profile, enabling you to adjust your messaging to better engage your audience.

Absolutely. Traction provides comprehensive data on your click campaigns, and by installing our conversion pixel on your pages, you can view detailed performance reports for conversion metrics.

Ready to Reach More Buyers?

Join thousands of brands on TechnologyAdvice and create your Traction account today. Start showcasing your product, building credibility, and driving targeted leads.

Create Your Account
multiple stakeholders in the buying journey