Reach High-Intent Buyers with Traction by TechnologyAdvice



Join the Leaders in Product Marketing

Leading brands rely on TechnologyAdvice and Traction to drive product visibility, credibility, and high-quality leads

7 million unique visitors per month

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12 million page views per month

Increasing Your Reach Has Never Been Easier

A Platform Built for Product Visibility & Engagement

TechnologyAdvice’s Traction platform empowers you with enhanced visibility options and audience insights

Frequently Asked Questions (FAQs)

Simply complete the form above to start optimizing your product profile. Once you’re up and running, you can explore all of the other things Traction has to offer to expand your reach like PPC campaigns across our 30+ tech media sites and first-party buyer intent data from our audience ecosystem.

Creating your account and listing your product is completely free.

Traction’s PPC campaigns get your brand in front of millions of tech buyers actively researching solutions within our expansive audience ecosystem. By leveraging these high-intent placements, you’ll attract leads who are already in a buying mindset directly to your website or landing pages.

PPC ads only appear on highly targeted, down-funnel content like buyer’s guides, product reviews, and “top alternatives” articles—ensuring your brand engages decision-makers when they’re ready to take action.

Receive near real-time data on the number and types of companies viewing your product profile, enabling you to adjust your messaging to better engage your audience.

Absolutely. Traction provides comprehensive data on your click campaigns, and by installing our conversion pixel on your pages, you can view detailed performance reports for conversion metrics.

multiple stakeholders in the buying journey