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Why Sales and Marketing Alignment is Like the Perfect Dance – and How to Get Your Teams Moving in Sync
Imagine that Sales and Marketing are like two partners on a dance floor. When they’re in sync, it’s a beautiful waltz of leads, conversions, and revenue.…
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25+ B2B Tech Buyer Stats Marketers Need to Know in 2025
Calling all B2B tech marketers! Here are the top technology buyer stats and trends you need to know to align with today’s buyers. The B2B buying…
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2024 IT Tech Buyer Trends: 3 Key Insights for Marketers from Our Latest Report
IT priorities are changing. But what does that mean for your marketing strategy? In June 2024, we surveyed 1,100+ IT and cybersecurity professionals across our community…
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How to Measure Lead Quality From Your Lead Generation Providers
Demand generation teams are all trying to do one thing: Drive more pipeline with their lead generation programs. But they often get stuck in a quantity…
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10 Ways to Improve Lead Conversion Rate
Conversions are the cash crop of B2B marketing. They’re where the money comes from. You can run the best lead generation campaigns in the world, but…
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The B2B Marketer’s Guide to Choosing the Right Lead Generation Partner
As a B2B marketer, choosing the right lead generation provider is about more than just generating leads for your sales team. It’s about finding a partner…
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