While most marketers use display advertising in their everyday campaigns, programmatic advertising may or may not be in their toolbox. If it’s not already, it likely will be soon, as annual spending on programmatic advertising is expected to reach over $19 billion by 2027. Programmatic advertising is the practice of automating display placements to reduce the manual workload and enable marketers to place more advertisements in more places in less time. This method of buying ad placements is more data-driven than traditional methods because all of the data is evaluated in real-time, rather than relying on outdated information.

This eBook is designed to help marketing leaders and advertisers understand the impact of programmatic advertising on their overall B2B marketing strategy. It was developed by the content experts at TechnologyAdvice, who work with B2B marketers to create content that attracts and engages B2B buyers.