Paycor, a human capital management software vendor, and TechnologyAdvice partnered on a content syndication campaign to drive first-time appointments, net new leads, and bookings.

As the partnership progressed, TA was able to optimize performance and improve lead quality. TechnologyAdvice also asks Paycor prospects custom questions related to their pain points and installed HCM solution. This insight helps Paycor understand the current solution’s shortcomings and how Paycor can solve them.