B2B Nation Podcast
The Podcast for B2B Marketers by B2B Marketers
From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation. Subscribe today on the podcast platform of your choice.
Trusted By More Than 600 Companies
B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as Director of Custom Content Mike Pastore sits down with entrepreneurs, CEOs, and thought leaders to learn about the complex avenues available to B2B marketers.
Operating in a space dominated by large, well-known brands poses a challenge for companies in any sector. In the SaaS software market – and in CRM in particular – the challenge can seem monumental.
Clare Dorrian is the CMO of SugarCRM, where she and her team are leading their challenger brand up against heavyweights like Hubspot and Salesforce.
The advantage held by many challenger brands is that they are often more agile and can pivot more quickly than the leading brands. On the other hand, challenger brands have less margin for error, so they need to make well-informed decisions.
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In this episode of the B2B Nation podcast, we’re talking to Clare about what it’s like to operate as a challenger brand today, which tactics and messaging are working for SugarCRM, and what we think is head in 2024,
3:20: What is the message Clare and her team want to deliver to CRM buyers?
5:08: Advice for CRM buyers.
9:28: What are the channels and tactics showing results for Clare and her team?
17:14: The role of in-person events in Clare’s strategy.
19:17: Three things that get Clare excited about 2024.
27:23: What is Clare’s favorite tool?
The B2B Nation Bookshelf
Impossible to Ignore: Creating Memorable Content to Influence Decisions
By Dr. Carmen Simon
In this episode of B2B Nation, we offer practical advice on how to create content people remember with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
By Eli Schwartz
In this episode of B2B Nation, we talk with Eli Schwartz, a growth advisor, SEO expert and author of the best-selling book Product-Led SEO, about his approach to search engine optimization and digital marketing.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
By April Dunford
In this episode of B2B Nation, we talk to April Dunford, a product positioning expert and author of the book Obviously Awesome. April shares with us the story of finding her niche in product marketing, the methodology she uses to help position B2B products as outlined in her book, advice for businesses and marketers looking to create a new category and more.
Winning the Game of Work: Career Happiness and Success on Your Own Terms
By Terry McDougall
In this episode of B2B Nation, we talk to Terry McDougall, a former corporate marketer who today runs her own business as an executive and career coach. Terry is also the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms.
Extinguish Burnout: A Practical Guide to Prevention and Recovery
By Rob & Terri Bogue
In this episode of B2B Nation, we talk to Rob Bogue, co-author of Extinguish Burnout: A Practical Guide to Prevention and Recovery, about what burnout is and about strategies to help those dealing with burnout.
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
By Erik Peterson & Tim Reisterer
In this episode of B2B Nation, we talk to Tim Riesterer, Chief Strategy Officer at sales training firm Corporate Visions, about the science behind decision making. According to Tim, when you measure the effectiveness tools like buyer personas against neuroscience and behavioral economics, you find personas might actually do more harm than good if you’re trying to identify your buyers. We also discuss another common mis-step: using the same messaging for new prospects and existing customers.