B2B Nation Show

B2B Nation

Recent Episodes

B2B Nation Bookshelf

Impossible to Ignore: Creating Memorable Content to Influence Decisions

By Dr. Carmen Simon

In this episode of B2B Nation, we offer practical advice on how to create content people remember with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.

Product-Led SEO

By Eli Schwartz

In this episode of B2B Nation, we talk with Eli Schwartz, a growth advisor, SEO expert and author of the best-selling book Product-Led SEO, about his approach to search engine optimization and digital marketing.

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

By April Dunford

In this episode of B2B Nation, we talk to April Dunford, a product positioning expert and author of the book Obviously Awesome. April shares with us the story of finding her niche in product marketing, the methodology she uses to help position B2B products as outlined in her book, advice for businesses and marketers looking to create a new category and more.

Winning the Game of Work: Career Happiness and Success on Your Own Terms

By Terry McDougall

In this episode of B2B Nation, we talk to Terry McDougall, a former corporate marketer who today runs her own business as an executive and career coach. Terry is also the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms.

Extinguish Burnout: A Practical Guide to Prevention and Recovery

By Rob & Terri Bogue

In this episode of B2B Nation, we talk to Rob Bogue, co-author of Extinguish Burnout: A Practical Guide to Prevention and Recovery, about what burnout is and about strategies to help those dealing with burnout.

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

By Erik Peterson & Tim Reisterer

In this episode of B2B Nation, we talk to Tim Riesterer, Chief Strategy Officer at sales training firm Corporate Visions, about the science behind decision making. According to Tim, when you measure the effectiveness tools like buyer personas against neuroscience and behavioral economics, you find personas might actually do more harm than good if you’re trying to identify your buyers. We also discuss another common mis-step: using the same messaging for new prospects and existing customers.