B2B Nation Podcast
The Podcast for B2B Marketers by B2B Marketers
From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation. Subscribe today on the podcast platform of your choice.
Trusted By More Than 600 Companies
B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as Director of Custom Content Mike Pastore sits down with entrepreneurs, CEOs, and thought leaders to learn about the complex avenues available to B2B marketers.
ChatGPT and other generative AI tools that create content are capturing a lot of attention. But content is only one application of generative AI. It can generate just about anything in terms of data.
Getting AI and machine learning projects off the ground remains a significant hurdle for many businesses. One of the biggest obstacles companies face is access to the datasets they need to properly build and scale their machine learning models.
Let’s say you work at a financial institution and you want to use machine learning to improve customer service or help introduce cross-sell and up-sell opportunities. Because of the sensitive nature of customers’ financial information, training the tech on real data isn’t a good idea.
That’s where synthetic data comes into play. MOSTLY AI generates synthetic data that looks and acts just like an organization’s real data. It can be used to train machine learning models, so they can work with seemingly real data without introducing additional risk.
On this episode of the B2B Nation podcast, we’re talking to Sabine Klisch, VP, Global Marketing at MOSTLY AI about the market for synthetic data, challenges, and goals for the year ahead.
2:13: Sabine explains the concept of synthetic data and why it’s important to MOSTLY’s audience.
4:42: What is the most effective message for MOSTLY’s target audience?
8:08: What are the goals Sabine has set for herself, her team, and her brand in 2023?
10:16: What are the challenges Sabine expects to face as 2023 continues?
12:34: How the popularity of ChatGPT helps raise the profile of all applications of generative AI.
15:23: What is Sabine’s favorite tool?
The B2B Nation Bookshelf
Impossible to Ignore: Creating Memorable Content to Influence Decisions
By Dr. Carmen Simon
In this episode of B2B Nation, we offer practical advice on how to create content people remember with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
By Eli Schwartz
In this episode of B2B Nation, we talk with Eli Schwartz, a growth advisor, SEO expert and author of the best-selling book Product-Led SEO, about his approach to search engine optimization and digital marketing.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
By April Dunford
In this episode of B2B Nation, we talk to April Dunford, a product positioning expert and author of the book Obviously Awesome. April shares with us the story of finding her niche in product marketing, the methodology she uses to help position B2B products as outlined in her book, advice for businesses and marketers looking to create a new category and more.
Winning the Game of Work: Career Happiness and Success on Your Own Terms
By Terry McDougall
In this episode of B2B Nation, we talk to Terry McDougall, a former corporate marketer who today runs her own business as an executive and career coach. Terry is also the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms.
Extinguish Burnout: A Practical Guide to Prevention and Recovery
By Rob & Terri Bogue
In this episode of B2B Nation, we talk to Rob Bogue, co-author of Extinguish Burnout: A Practical Guide to Prevention and Recovery, about what burnout is and about strategies to help those dealing with burnout.
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
By Erik Peterson & Tim Reisterer
In this episode of B2B Nation, we talk to Tim Riesterer, Chief Strategy Officer at sales training firm Corporate Visions, about the science behind decision making. According to Tim, when you measure the effectiveness tools like buyer personas against neuroscience and behavioral economics, you find personas might actually do more harm than good if you’re trying to identify your buyers. We also discuss another common mis-step: using the same messaging for new prospects and existing customers.
Meet the Host
Like a surprising number of B2B Nation guests, Mike Pastore started out in journalism before getting into B2B marketing. Almost two decades later, Mike joined TechnologyAdvice following the acquisition of QuinStreet’s B2B business early in 2020. Today, he works with TechnologyAdvice clients on content creation, writes content for our Marketing Blog, and hosts B2B Nation, the podcast for B2B marketers by B2B marketers.