B2B Nation Podcast
The Podcast for B2B Marketers by B2B Marketers
From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation. Subscribe today on the podcast platform of your choice.
Trusted By More Than 600 Companies
B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as Director of Custom Content Mike Pastore sits down with entrepreneurs, CEOs, and thought leaders to learn about the complex avenues available to B2B marketers.
Scaling B2B content creation remains a significant challenge for many companies. The demand for content assets, including papers, videos, and articles for marketing, the website, sales outreach, and more never seems to end.
With the right mix of in-house resources, reliable partners and freelancers, and clever strategies, B2B vendors can scale their content creation to help meet the demand. But that isn’t the end of your content challenges. Keeping all of that content consistent in voice, up to date as your brand and products evolve, and in compliance with industry regulations remains a requirement.
Christopher Willis is the CMO and Chief Pipeline Officer at Acrolinx, a content governance solution that uses artificial intelligence to help keep your content up to date and aligned with your brand.
On this episode of B2B Nation, Christopher discusses content creation and governance, content effectiveness, pipeline creation, and more.
2:36: How does Acrolinx help marketers improve the quality and impact of their content?
6:20: The connection between content governance and content impact.
9:35: The challenges of scaling and maintaining content in the enterprise
17:09: How Christopher got the title Chief Pipeline Officer.
21:00: What are the important lessons about marketing Christoper learned over the past two years?
23:38: What is Christoper’s favorite tool?
The B2B Nation Bookshelf
Impossible to Ignore: Creating Memorable Content to Influence Decisions
By Dr. Carmen Simon
In this episode of B2B Nation, we offer practical advice on how to create content people remember with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
By Eli Schwartz
In this episode of B2B Nation, we talk with Eli Schwartz, a growth advisor, SEO expert and author of the best-selling book Product-Led SEO, about his approach to search engine optimization and digital marketing.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
By April Dunford
In this episode of B2B Nation, we talk to April Dunford, a product positioning expert and author of the book Obviously Awesome. April shares with us the story of finding her niche in product marketing, the methodology she uses to help position B2B products as outlined in her book, advice for businesses and marketers looking to create a new category and more.
Winning the Game of Work: Career Happiness and Success on Your Own Terms
By Terry McDougall
In this episode of B2B Nation, we talk to Terry McDougall, a former corporate marketer who today runs her own business as an executive and career coach. Terry is also the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms.
Extinguish Burnout: A Practical Guide to Prevention and Recovery
By Rob & Terri Bogue
In this episode of B2B Nation, we talk to Rob Bogue, co-author of Extinguish Burnout: A Practical Guide to Prevention and Recovery, about what burnout is and about strategies to help those dealing with burnout.
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
By Erik Peterson & Tim Reisterer
In this episode of B2B Nation, we talk to Tim Riesterer, Chief Strategy Officer at sales training firm Corporate Visions, about the science behind decision making. According to Tim, when you measure the effectiveness tools like buyer personas against neuroscience and behavioral economics, you find personas might actually do more harm than good if you’re trying to identify your buyers. We also discuss another common mis-step: using the same messaging for new prospects and existing customers.
Meet the Host
Like a surprising number of B2B Nation guests, Mike Pastore started out in journalism before getting into B2B marketing. Almost two decades later, Mike joined TechnologyAdvice following the acquisition of QuinStreet’s B2B business early in 2020. Today, he works with TechnologyAdvice clients on content creation, writes content for our Marketing Blog, and hosts B2B Nation, the podcast for B2B marketers by B2B marketers.