Take your marketing to a new frontier

With resources for B2B marketers, by B2B marketers

Podcast Episodes

From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation.

Popular eBooks

Download our eBooks and other helpful guides created for B2B marketers, by B2B marketers.

The State of Lead Generation Report

With 70% of B2B decision-makers preferring digital over traditional approaches, the door is wide open for more creative and interactive lead gen. Learn the most effective ways to drive and score new leads and re-engage old ones.

The Big Book of Content Marketing

Content marketing is an essential part of the B2B marketer’s toolbox. In its beginnings, content marketing relied heavily on blog posts for thought leadership and gated assets like whitepapers for lead generation.

The Big Book of Lead Generation Strategies

Bringing in more revenue starts with lead generation, and that’s exactly why this guide details a range of strategies — complete with data and case studies — that will help you create more leads for your colleagues in Sales.


Marketing Articles

Get the latest insights from our B2B marketing articles.

How to Reduce Complexity in the B2B Buying Journey

Buyers looking at project management systems have over 300 vendors to choose from, and many software categories include even more options. It’s no wonder that 77% of B2B buyers told Gartner their last purchase was complex or difficult. It’s overwhelming, to say the least.

Enterprise Search Engine Optimization Tools

Search engine optimization (SEO) remains a nebulous concept for many enterprise organizations. Best practices are always changing (thanks, Google), and what worked well back in 2010 might earn you a website penalty today.

How to Build a Content Strategy Across Your Buyers’ Journey

How well do you understand the content you have and the gaps that exist in your content strategy? Creating content at scale requires a level of visibility that many editorial organizations struggle to achieve and which many B2B marketing organizations can’t even imagine.


Get a first look into insights from our DemandFest sessions.

Moments We Capture and Moments We Create

Scott Vaughan, Chief Marketing Officer + GTM & Marketing Advisor to CXOs, discusses moving from moments we capture to our next evolution of moments we create, or experiences, for our buyers so they can engage on their terms.

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Creating Content That Isn't Just Mediocre

Brian Finnerty from Udacity discusses creating content with a purpose rather than creating mediocre content to "check a box".

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Martech and Keeping Up With the Joneses

Darrell Alfonso from Amazon Web Services discusses one of the challenges we, as marketers, face when comparing our tech stack to other companies in our industry.

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Access the latest B2B marketing insights from our full DemandFest sessions.

A Virtual Event Exclusively for B2B Tech Marketers

In our April installment of DemandFest, we covered the great B2B marketing shift. Joined by numerous world-class B2B tech marketers and change-makers, we explored how various roles work together to generate revenue.

Media Kit

Take a look at our audience, reach, and unique marketing solutions at a glance.

Solutions Media Kit

Unlike anyone in our industry, TechnologyAdvice is a trusted source of research for 100 million tech buyers each year, to identify the right products and services for their business. We surround and engage technology buyers at all stages of the buying cycle through our unique solutions.

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Download The 2022 State of Lead Generation Report

What is the state of your lead generation? Find out now!