Take your marketing to a new frontier
With resources for B2B marketers, by B2B marketers
From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation.
B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as Director of Custom Content Mike Pastore sits down with entrepreneurs, CEOs, and thought leaders to learn about the complex avenues available to B2B marketers.
A surprising number of the daily activities that take place on revenue teams remain manual. Sellers still create reminders to follow up with prospects or customers. Data is manually entered into CRM applications and other tools, increasing the likelihood of human error in the process.
It’s a little hard to believe when you think about it. The combination of automation and business process tools was supposed to save us from all of this, wasn’t it?
In this episode of the B2B Nation podcast, Jim Kaskade, CEO of Conversica, joins us to talk about Revenue Digital Assistants (RDAs). These assistants are AI-powered bots that can take some of the manual, time-consuming tasks that hold back marketing, sales, and customer success teams. They don’t get tired, sick, or stressed. And they can work at a scale that most revenue teams can’t replicate.
RELATED EPISODE: How to Succeed in the Age of the Anonymous Buyer
Jim also discusses the cultural shifts that make it possible for companies to deploy AI-powered assistants, the messaging that helps his team appeal to revenue leaders, and more.
5:22: Why do revenue organizations still have so many manual processes?
9:28: How do digital assistants work for revenue teams?
21:31: How comfortable are businesses using AI in their revenue organization?
26:03: Which messages are resonating with Conversica’s customers?
30:18: What is Jim’s favorite tool
Download our eBooks and other helpful guides created for B2B marketers, by B2B marketers.
You've Got Leads, Now What?
You’ve got leads, now what? This is an all-too-familiar question for some B2B marketers. Lead lists are easy to come by, but converting those leads isn’t guaranteed. How do you increase your overall lead conversion?
From Content to Pipeline
Content marketing is now a well-established tactic for many B2B organizations. According to research from the Content Marketing Institute (CMI), two-thirds of B2B marketers said they expected their content marketing budgets to rise in 2022.
The Big Book of Content Marketing
Content marketing is an essential part of the B2B marketer’s toolbox. In its beginnings, content marketing relied heavily on blog posts for thought leadership and gated assets like whitepapers for lead generation.
The Big Book of Lead Generation Strategies
Bringing in more revenue starts with lead generation, and that’s exactly why this guide details a range of strategies — complete with data and case studies — that will help you create more leads for your colleagues in Sales.
Get the latest insights from our B2B marketing articles.
Best Practices for Marketing on Different Social Media Sites
As of the beginning of 2022, there were nearly four billion total social media users across all platforms, with the average user having accounts on seven social networks. Let’s take a look at some of the most popular social media platforms and go over best practices for marketing on each.
Understanding Native Advertising & Why It’s Successful
Spending on native advertising is expected to reach nearly $100 billion next year, yet only 47% of marketers are confident that it works. That lack of confidence likely stems from a misunderstanding of what native advertising actually is and how to implement it effectively.
Top B2C Marketing Strategies to Apply & Avoid
In some ways, marketing is marketing. In other ways, B2C marketing is very different from B2B, and not all tactics will transfer. The B2C customer is a very different audience than the B2B customer, with different needs and motivations.
Gamification in Your B2B Marketing Strategy
Good gamification feels natural and keeps clients engaged with vendors without asking for too much time or information from the customer. An understanding of how gamification works and common gamification methods will help your marketing team in creating a gamification strategy that works for your B2B marketing strategy.
Get a first look into insights from our podcast guests and DemandFest sessions.
Advice on Maintaining and Growing Demand in a Down Economy
Randi Barshack from Rollworks discusses the challenges marketers face when marketing in a down economy and provides advice on where to focus our efforts.
Biggest Lessons Learned in Marketing Over the Past 2 Years
Christopher Willis from Acrolinx discusses what he has learned over the course of the last two years and how his team has put it into practice.
Common Misconceptions Within Marketing
Maura Rivera from Qualified discusses a common misconception about conversational marketing and shares advice on conversational marketing programs your company can consider.
Moments We Capture and Moments We Create
Scott Vaughan, Chief Marketing Officer + GTM & Marketing Advisor to CXOs, discusses moving from moments we capture to our next evolution of moments we create, or experiences, for our buyers so they can engage on their terms.
Creating Content That Isn't Just Mediocre
Brian Finnerty from Udacity discusses creating content with a purpose rather than creating mediocre content to "check a box".
Martech and Keeping Up With the Joneses
Darrell Alfonso from Amazon Web Services discusses one of the challenges we, as marketers, face when comparing our tech stack to other companies in our industry.
Access the latest B2B marketing insights from our full DemandFest sessions.
A Virtual Event Exclusively for B2B Tech Marketers
In our April installment of DemandFest, we covered the great B2B marketing shift. Joined by numerous world-class B2B tech marketers and change-makers, we explored how various roles work together to generate revenue.
Take a look at our audience, reach, and unique marketing solutions at a glance.
Solutions Media Kit
Unlike anyone in our industry, TechnologyAdvice is a trusted source of research for 100 million tech buyers each year, to identify the right products and services for their business. We surround and engage technology buyers at all stages of the buying cycle through our unique solutions.