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You've Got Leads, Now What?

You’ve got leads, now what? This is an all-too-familiar question for some B2B marketers. Lead lists are easy to come by, but converting those leads isn’t guaranteed. How do you increase your overall lead conversion?

From Content to Pipeline

Content marketing is now a well-established tactic for many B2B organizations. According to research from the Content Marketing Institute (CMI), two-thirds of B2B marketers said they expected their content marketing budgets to rise in 2022.

The Big Book of Content Marketing

Content marketing is an essential part of the B2B marketer’s toolbox. In its beginnings, content marketing relied heavily on blog posts for thought leadership and gated assets like whitepapers for lead generation.

The Big Book of Lead Generation Strategies

Bringing in more revenue starts with lead generation, and that’s exactly why this guide details a range of strategies — complete with data and case studies — that will help you create more leads for your colleagues in Sales.

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