Join Us: Take a deep dive into B2B marketing at Nashville DemandFest, May 3-5, 2023. Register Now.
Join Us: Take a deep dive into B2B marketing at Nashville DemandFest, May 3-5, 2023. Register Now.

Take your marketing to a new frontier

With resources for B2B marketers, by B2B marketers

Podcast Episodes

From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation.

Popular eBooks

Download our eBooks and other helpful guides created for B2B marketers, by B2B marketers.

You've Got Leads, Now What?

You’ve got leads, now what? This is an all-too-familiar question for some B2B marketers. Lead lists are easy to come by, but converting those leads isn’t guaranteed. How do you increase your overall lead conversion?

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From Content to Pipeline

Content marketing is now a well-established tactic for many B2B organizations. According to research from the Content Marketing Institute (CMI), two-thirds of B2B marketers said they expected their content marketing budgets to rise in 2022.

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The Big Book of Content Marketing

Content marketing is an essential part of the B2B marketer’s toolbox. In its beginnings, content marketing relied heavily on blog posts for thought leadership and gated assets like whitepapers for lead generation.

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The Big Book of Lead Generation Strategies

Bringing in more revenue starts with lead generation, and that’s exactly why this guide details a range of strategies — complete with data and case studies — that will help you create more leads for your colleagues in Sales.

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Marketing Articles

Get the latest insights from our B2B marketing articles.

Using Self-Service to Enable Buyers

We know that buyers are taking more control over their buying journey, and part of that control is opting for self-service when available. Self-service is already a common option for customer support teams, but sales departments have been, understandably, hesitant to jump on the bandwagon.

Understanding Differences in B2B Buying Groups

Vendors need the ability to assess the types of people who are likely on a company’s buying committee and make sure they’re tailoring messages to the needs of the company.

How to Prioritize Customer Experience in the Buying Journey

The B2B software buying experience is complex, and as the market becomes more crowded, that complexity only increases. This is problematic for both vendors and buyers. Get tips on how to prioritize the customer experience.

What Is Brand to Demand? And Why Does it Matter?

Brand to Demand is an audience-focused, full-funnel approach to B2B marketing. It’s more than an integrated program — it’s the idea that brand awareness leads to demand generation. Without name recognition, it’s going to be much harder to drive leads to your business. So, how can you bridge the gap that currently exists between these goals?

Soundbites

Get a first look into insights from our podcast guests, DemandFest sessions and more.

Advice on Maintaining and Growing Demand in a Down Economy

Randi Barshack from Rollworks discusses the challenges marketers face when marketing in a down economy and provides advice on where to focus our efforts.

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Biggest Lessons Learned in Marketing Over the Past 2 Years

Christopher Willis from Acrolinx discusses what he has learned over the course of the last two years and how his team has put it into practice.

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Common Misconceptions Within Marketing

Maura Rivera from Qualified discusses a common misconception about conversational marketing and shares advice on conversational marketing programs your company can consider.

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Moments We Capture and Moments We Create

Scott Vaughan, Chief Marketing Officer + GTM & Marketing Advisor to CXOs, discusses moving from moments we capture to our next evolution of moments we create, or experiences, for our buyers so they can engage on their terms.

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Creating Content That Isn't Just Mediocre

Brian Finnerty from Udacity discusses creating content with a purpose rather than creating mediocre content to "check a box".

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Martech and Keeping Up With the Joneses

Darrell Alfonso from Amazon Web Services discusses one of the challenges we, as marketers, face when comparing our tech stack to other companies in our industry.

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5 Demand Gen Trends to Watch in 2023

What will 2023 have in store for B2B demand gen marketers? No one knows for sure. But we do know that B2B demand generation is an ever-changing space so things are bound to change. Mike Pastore and James Buchholz from TechnologyAdvice explore the trends that will impact B2B marketing in the year ahead in this 30-minute webinar, no registration required.

DemandFest

Access the latest B2B marketing insights from our full DemandFest sessions.

A Virtual Event Exclusively for B2B Tech Marketers

In our April installment of DemandFest, we covered the great B2B marketing shift. Joined by numerous world-class B2B tech marketers and change-makers, we explored how various roles work together to generate revenue.

Media Kit

Take a look at our audience, reach, and unique marketing solutions at a glance.

Solutions Media Kit

Unlike anyone in our industry, TechnologyAdvice is a trusted source of research for 100 million tech buyers each year, to identify the right products and services for their business. We surround and engage technology buyers at all stages of the buying cycle through our unique solutions.

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Download The 2022 State of Lead Generation Report

What is the state of your lead generation? Find out now!