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With resources for B2B marketers, by B2B marketers

Podcast Episodes

From career advice to practical tips, to exploring the ever-changing world of B2B marketing, TechnologyAdvice presents B2B Nation.

Popular eBooks

Download our eBooks and other helpful guides created for B2B marketers, by B2B marketers.

From Content to Pipeline

Content marketing is now a well-established tactic for many B2B organizations. According to research from the Content Marketing Institute (CMI), two-thirds of B2B marketers said they expected their content marketing budgets to rise in 2022.

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The Big Book of Content Marketing

Content marketing is an essential part of the B2B marketer’s toolbox. In its beginnings, content marketing relied heavily on blog posts for thought leadership and gated assets like whitepapers for lead generation.

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The Big Book of Lead Generation Strategies

Bringing in more revenue starts with lead generation, and that’s exactly why this guide details a range of strategies — complete with data and case studies — that will help you create more leads for your colleagues in Sales.

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Marketing Articles

Get the latest insights from our B2B marketing articles.

A/B Testing Basics in B2B Marketing

A/B testing is a way for marketers to test different growth-hacking techniques and see which one works best. This is often done by creating two different versions of the same thing and showing them to visitors at the same time, then measuring which version was more effective.

Why Business Newsletters Work in Today’s Market

Business newsletters have been a cornerstone of marketing for years for both small businesses and enterprises alike. No matter what other marketing trends come and go, business newsletters—now most often in the form of email newsletters—are here to stay for a reason.

Finding a Content Niche for Your Organization

Last year, approximately 42% of organizations were just taking their first steps toward creating a content marketing strategy. Although still clearly growing, content marketing has been around for decades at this point, and consumers are inundated with content everywhere they look.

What Are All the Ways People Demonstrate Intent?

Intent data is a hot topic right now, especially with all the buzz around cookies potentially going away (although Google keeps pushing its timeline back). Vendors need data in order to best market their products, but it can be difficult to provide the right messaging when you don’t know where in the buying journey a prospect is.

Soundbites

Get a first look into insights from our podcast guests and DemandFest sessions.

Advice on Maintaining and Growing Demand in a Down Economy

Randi Barshack from Rollworks discusses the challenges marketers face when marketing in a down economy and provides advice on where to focus our efforts.

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Biggest Lessons Learned in Marketing Over the Past 2 Years

Christopher Willis from Acrolinx discusses what he has learned over the course of the last two years and how his team has put it into practice.

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Common Misconceptions Within Marketing

Maura Rivera from Qualified discusses a common misconception about conversational marketing and shares advice on conversational marketing programs your company can consider.

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Moments We Capture and Moments We Create

Scott Vaughan, Chief Marketing Officer + GTM & Marketing Advisor to CXOs, discusses moving from moments we capture to our next evolution of moments we create, or experiences, for our buyers so they can engage on their terms.

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Creating Content That Isn't Just Mediocre

Brian Finnerty from Udacity discusses creating content with a purpose rather than creating mediocre content to "check a box".

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Martech and Keeping Up With the Joneses

Darrell Alfonso from Amazon Web Services discusses one of the challenges we, as marketers, face when comparing our tech stack to other companies in our industry.

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DemandFest

Access the latest B2B marketing insights from our full DemandFest sessions.

A Virtual Event Exclusively for B2B Tech Marketers

In our April installment of DemandFest, we covered the great B2B marketing shift. Joined by numerous world-class B2B tech marketers and change-makers, we explored how various roles work together to generate revenue.

Media Kit

Take a look at our audience, reach, and unique marketing solutions at a glance.

Solutions Media Kit

Unlike anyone in our industry, TechnologyAdvice is a trusted source of research for 100 million tech buyers each year, to identify the right products and services for their business. We surround and engage technology buyers at all stages of the buying cycle through our unique solutions.

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Download The 2022 State of Lead Generation Report

What is the state of your lead generation? Find out now!