Lead Generation
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How to Measure Lead Quality From Your Lead Generation Providers
Demand generation teams are all trying to do one thing: Drive more pipeline with their lead generation programs. But they often get stuck in a quantity mindset instead of a quality mindset. In other words, they end up measuring the success of their campaigns by the number of leads generated, instead of focusing on more…
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The B2B Marketer’s Guide to Choosing the Right Lead Generation Partner
As a B2B marketer, choosing the right lead generation provider is about more than just generating leads for your sales team. It’s about finding a partner you can count on to help drive your business forward and accelerate growth. The right partner has to be innovative, collaborative, transparent, and trustworthy. But unfortunately, not all B2B…
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4 Mistakes to Avoid When Hiring a B2B Lead Generation Company
This just in: Your demand gen budget has been approved. Hooray! It’s time to start planning out how you’re going to spend it. It’s no secret that lead generation is key to driving revenue for your company and finding the right lead generation company to work with can help you do just that. But with…
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BOFU Lead Outreach: Proven Email Templates that Drive Lead Conversions
When resources are used to acquire and nurture leads, acing your outreach and messaging to those identified as bottom-of-funnel (BOFU) leads can make the difference between a new customer or a lead lost in the nurture funnel. Whether you’re new to BOFU lead outreach or well into your years of lead generation, it’s important to…
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The Do’s and Don’ts of BOFU Lead Outreach
As B2B marketers, we’re no strangers to lead generation. Carefully crafting our ideal audiences, messaging, and content are primers for successful lead generation campaigns that attract, engage, and drive conversions. And while planning and execution at the acquisition and nurturing stages may occupy a majority of our work, special attention should be paid as we…
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Best Practices for Effective Landing Page Optimization
Understanding the role and potential of landing pages, particularly in the context of display advertising, is paramount for B2B marketing decision-makers. In this article, we’ll address the essentials of landing pages, their critical function in converting display ad traffic into valuable business leads, and best practices for landing page optimization. What are landing pages? Landing…
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Using 2nd Party Data to Fuel Just-In-Time Marketing
The right message, to the right buyer, in the right place, at the right time. Just-in-time marketing is a simple yet powerful concept that B2B marketers strive to make a reality across their brand and demand programs. It’s a clear path to influencing buying decisions, capturing demand, and maximizing the efficiency of marketing and sales…
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Data-Driven Advertising Strategies to Improve Your Lead Capture
Lead capture is a critical part of most B2B marketing campaigns, and many marketers will ignore other methods of advertising in favor of lead generation. That would be a mistake, however, because data-driven advertising can help businesses put their messages in front of the right audience and give them insights into which accounts are most…
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Lead Generation is Evolving. Are Your Programs Keeping Pace?
B2B lead generation is the process of identifying and funneling ideal customers of your product or service into your sales process. Even here in 2023, B2B lead gen continues to prove it’s still an essential tool for marketers. Lead generation partnerships can only be successful if there is effective communication regarding goals and strategies between…
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3 Ways to Use CRMs Outside of Sales
If you use a CRM, chances are you know this software can improve your bottom line by bolstering sales. A CRM helps simplify the sales cycle from beginning to end. You can close deals in your sales pipeline and assist everyone on your team to reach targets with ease. What’s more, quotes are automated in…
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10 Types of Email Segmentation for More Leads and Better Open Rates
Marketing trends come and go, but personalization is here to stay. In today’s competitive marketplace, customers expect businesses to speak directly to their specific needs and preferences. That goes for all marketing channels including the more tradition channels like email marketing. Email marketing has been around for what seems like forever, but it hasn’t lost…