Marketing budgets are often one of the first things to go during a recession, which can be frustrating for marketers who still have goals to meet. In fact, in the second quarter of 2022, marketing budgets shrank by an average...

Since the COVID-19 pandemic, B2B buyers are spending, on average, 33% more time researching products than they did before. This means B2B marketing is more important than ever because buyers are making more thoughtful decisions, and vendors need to ensure...

The media strategies that businesses use have a significant impact on how well they can advertise their products and services. With the many options available today, businesses can leverage paid media, earned media and owned media. Out of all the...

For B2B organizations, determining the right targeting, messaging, and channel for their marketing often requires a great deal of research and testing. And that’s true whether you’re working with paid or organic media. In this episode of B2B Nation we’re...

Media buying is almost as old as marketing itself and it’s undergone similar changes to the larger marketing landscape in recent years. There is, of course, the infusion of data into media buying. We collect it and analyze it in...

Every marketer knows the importance of social media in today’s world. But there seems to be a lot of confusion when it comes to paid versus organic strategies. The other day I was looking over a survey done by Clutch...

Once upon a time, media advertising meant just a few things: print (magazines and newspapers), radio, television, outdoor (billboards and posters), and direct (flyers and mailings). Digital media has both greatly expanded and greatly limited the ability of these traditional...

Guest post by Gil Allouche, Vice President of Marketing at Qubole. Desktops, laptops, tablets, smartphones—busy consumers have all kinds of ways to connect and communicate from anywhere and at anytime. All of this connectivity is generating huge volumes of valuable...