On this episode of B2B Nation, we talk to Tracey Fudge, founder of The Thrive Agency, about the level of noise in B2B marketing and whether all of the information being created and data coming back to marketers is generating significant value.
Tracey’s background is in corporate sales. Several years back, she came to the realization that almost everything she was taught about sales and marketing no longer applied in today’s environment. Instead of holding sales conversations whenever prospects needed information, people were self-educating using available online resources. As a result, the number of online resources increased dramatically, and continues to grow at an exponential rate.
The challenge now is trying to stand out in all of the noise in B2B marketing.