Today’s technology vendors talk a lot about agility, and few teams need to be more agile than the B2B marketers trying to sell emerging technologies. Take, for example, Relative Insight, a language analysis vendor that started out helping protect children online. Today, Relative Insight’s technology is used by marketing and other departments to help analyze data generated most often by martech applications. As the company and its technology have matured, so too have the demand gen tactics and go-to-marketing messaging it uses. RELATED EPISODE: How to Do Product Positioning in Marketing In this episode of B2B Nation, we talk to James Cuthbertson, CRO at Relative Insight, about how the killer application, target market, messaging, and demand generation plans of the company continue to evolve in this emerging space.