Lead generation is one of the top challenges for the modern B2B organization. In part, that’s because marketers have yet to pin down the most effective practices, media, and technology.
Rather than see their revenue drop, many organizations decide to supplement their programs with help from a third-party agency. In this testimonial, we’ll outline a recent success story from our client Act-On.
Rachel Rosin is the senior manager of the Digital Marketing Team at Act-On. She’s responsible for the development and execution of content and maintaining an engaging digital presence designed to attract, capture, and nurture prospects and leads. She’s also a key player in content development for lead and pipeline cultivation, with a focus on growing inbound lead generation and increasing conversion rates.