Our Finance Audience.
Your Next Customers.

Finance leaders are actively searching for solutions that make payments, lending, and financial operation more efficient. We connect you with the right buyers through expert-led content, targeted newsletters, webinars, and intent-driven content syndication across our 30+ niche tech brands. For fintech marketers, we’re more than a partner—we’re your direct line to the decision-makers shaping the future of finance.

Trusted by Leading Fintech Companies

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Media Brands Covering Finance Topics

Your buyers need trusted insights into financial technology, and our media network delivers. With brands like TechnologyAdvice, Fit Small Business, TechRepublic, and TheClose, we connect you to finance and tech leaders actively researching fintech tools to transform operations. From SMB decision-makers on Fit Small Business to enterprise tech strategists reading TechRepublic, our brands ensure your message reaches your ICP.

Covering everything from payments to lending, compliance to operations, our ecosystem drives targeted engagement, helping you build stronger connections and create more opportunities for your fintech solutions.

TechRepublic

The most trusted and influential brands for IT professionals and B2B tech enthusiasts

In-depth product reviews and buyer’s guides attract in-market B2B tech buyers

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Niche-specific sites that build highly engaged audiences of role-specific B2B professionals

Trusted Finance & IT Channels

Reach CFOs, VPs of Finance, and Payment Operations Managers through the trusted media brands they rely on. Our multichannel approach ensures your message resonates with the right audience at the perfect time in their buying journey:

  • Websites: Showcase your brand to fintech buyers on TechnologyAdvice, Fit Small Business, TechRepublic, TheClose, and our other trusted tech media brands.
  • Newsletters: Reach new buyers with sponsorships and emails to our fintech-focused newsletter audience.
  • Social & Rich Media: Capture attention with video, podcasts, and short-form content on platforms like YouTube & LinkedIn.
  • Content Syndication: Drive high-quality leads by distributing your content across our fintech-specific media ecosystem.

How We Help You Reach Fintech Buyers

Reach the finance and IT leaders adopting payment processing, lending platforms, financial management, and compliance solutions. With our intent-driven strategies, you’ll engage key decision-makers like CFOs, finance directors, IT leaders, and operations managers actively searching for solutions like yours.

Our solutions range from helping you create compelling content, establish brand authority, and capture in-market demand—empowering your team to drive deeper connections and shorten sales cycles with our highly-engaged finance audience.

multiple stakeholders in the buying journey

Position your brand as a trusted leader in Fintech and stay top-of-mind for decision-makers actively exploring innovative financial solutions.

  • Boost awareness with display ads across niche tech media brands
  • Engage decision-makers through targeted newsletters and eBlasts sent to finance leaders and operations managers evaluating tools like yours
  • Dominate top spots on product review and comparison pages with targeted PPC campaigns, driving fintech buyers to your landing pages
  • Expand your influence with strategic social media partnerships, engaging our audience of finance and IT professionals across LinkedIn and Youtube

Generate high-quality leads and fill your pipeline with finance professionals actively searching for financial solutions through tailored demand generation campaigns:

  • Engage decision-makers with precision-targeted content syndication, ensuring your message reaches leaders evaluating payment processing, lending platforms, or compliance tools
  • Build meaningful connections with turnkey webinars and virtual events that address the unique challenges finance leaders face, from streamlining payments to enhancing operational efficiency
  • Drive demo requests from fintech decision-makers through PPC campaigns designed to match your ideal customer profile and deliver results
  • Capture organic leads on trusted platforms like TechRepublic, TechnologyAdvice, and Fit Small Business, where Fintech buyers research and compare solutions

In fintech, trust and precision matter. Generic content won’t cut it when decision-makers have distinct priorities—whether it’s optimizing payment processing, ensuring compliance, or selecting the right lending platform. To stand out, you need content that speaks their language.

That’s where StudioA comes in. Our expert-led content studio creates high-impact fintech content that simplifies complex topics and delivers actionable insights in the formats buyers trust. From whitepapers and webinars to product comparisons and thought leadership, we help you build authority, differentiate your brand, and connect with every key player in the fintech buying journey.

Fintech buying journeys are long and complex, filled with competing messages. To stand out, you need to build trust early and capture demand when buyers are ready to act. That’s where our integrated Brand-to-Demand programs excel:

  • Craft compelling content with our fintech experts, delivering insights decision-makers need at every stage of their journey.
  • Establish brand authority with targeted advertising and thought leadership programs that position you as the trusted solution for payment processing, lending, or compliance.
  • Generate high-quality leads with demand generation programs that connect you to fintech buyers actively seeking financial management and operational efficiency solutions.
  • Leverage our audience intelligence to identify in-market accounts, refine targeting, and optimize campaign performance for maximum ROI.
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  • Multiple topically relevant newsletters with bi-weekly sends covering the latest news, trends, and emerging solutions in fintech, payments, lending, and compliance.
  • 38.8% average unique open rate ensures your message reaches an engaged audience actively seeking insights.
  • Maximize visibility with sponsorships, newsletter takeovers, and dedicated email sends that put your brand and offers front and center for fintech professionals.
2024 IT & Cybersecurity Buyer Insights Report cover
  • Who’s calling the shots on new IT tech purchases
  • The biggest challenges IT professionals are currently facing
  • How IT tech buyers prefer to research and evaluate new vendors