Our Finance Audience.
Your Next Customers.
Fintech marketers turn to TechnologyAdvice to build authority, generate leads, and drive growth with tailored awareness and content programs. Keep reading to discover why they choose us.

Finance leaders are actively searching for solutions that make payments, lending, and financial operation more efficient. We connect you with the right buyers through expert-led content, targeted newsletters, webinars, and intent-driven content syndication across our 30+ niche tech brands. For fintech marketers, we’re more than a partner—we’re your direct line to the decision-makers shaping the future of finance.
Trusted by Leading Fintech Companies







Media Brands Covering Finance Topics
Your buyers need trusted insights into financial technology, and our media network delivers. With brands like TechnologyAdvice, Fit Small Business, TechRepublic, and TheClose, we connect you to finance and tech leaders actively researching fintech tools to transform operations. From SMB decision-makers on Fit Small Business to enterprise tech strategists reading TechRepublic, our brands ensure your message reaches your ICP.
Covering everything from payments to lending, compliance to operations, our ecosystem drives targeted engagement, helping you build stronger connections and create more opportunities for your fintech solutions.


From Influencers to Decision-Makers
Whether you’re targeting CFOs, finance directors, or operations managers, we can help you reach key stakeholders across the fintech buying team at any company size. Explore how our finance audience is segmented:

Audience by Geo


Audience by Seniority

“TA helps us capture demand from IT, HR, and Finance professionals at key in-market accounts.
These leads convert at a higher rate, leading to 42% more new meetings booked vs. our benchmarks, and are closing with larger deal sizes.
TA acts as a true partner who is always looking for new ways to help us generate more revenue.”

Alex Schutte
Sr. Director, Demand Gen
Trusted Finance & IT Channels
Reach CFOs, VPs of Finance, and Payment Operations Managers through the trusted media brands they rely on. Our multichannel approach ensures your message resonates with the right audience at the perfect time in their buying journey:

CUSTOM PROGRAMS FOR FINTECH MARKETERS
How We Help You Reach Fintech Buyers
Reach the finance and IT leaders adopting payment processing, lending platforms, financial management, and compliance solutions. With our intent-driven strategies, you’ll engage key decision-makers like CFOs, finance directors, IT leaders, and operations managers actively searching for solutions like yours.
Our solutions range from helping you create compelling content, establish brand authority, and capture in-market demand—empowering your team to drive deeper connections and shorten sales cycles with our highly-engaged finance audience.

461K+ Active Newsletter Subscribers



Reach new audiences, elevate your brand, and deliver timely offers directly to the inboxes of fintech decision-makers through the newsletters they trust.

IT Tech Buyer Trends Report
IT priorities are changing, but what does that mean for you, the IT marketer?
We surveyed 1,100+ IT and Cybersecurity decision makers across our audience to gather fresh new insights on the current priorities for IT tech buyers and how their buying behaviors are evolving. Check out the report to learn:
Ready to Find Your Next Buyer?
Contact us today to learn how we can help you reach IT tech buyers on the channels they trust. Generating in-market pipeline has never been this easy.