Turn Our IT Tech Audience Into Your Best Pipeline

it buyer activity

Whether you need to build brand authority or fill your pipeline with in-market leads, TechnologyAdvice helps connect your brand with a new audience of decision-makers looking for their next IT tech solution. As one of the largest B2B tech media publishers, we help you tell your story through expert-led content, targeted newsletters, webinars, intent-driven content syndication, and so much more. Discover why top IT tech marketers choose us every quarter.

Trusted by Leading IT Tech Companies

Media Brands Covering IT, Cloud, Networking, & Data

IT decision-makers come to us to compare solutions, stay ahead of trends, and sharpen their skills. Sites like TechRepublic, eWeek, and our other niche sites are go-to destinations for IT leaders seeking expert insights on ITSM, cloud, automation, and data tools—helping them make informed decisions. The less involved–but highly influential–buyers turn to TechnologyAdvice.com to quickly compare the top vendors on their team’s shortlist.

Whether it’s networking, ticket management, storage, or data solutions, our ecosystem connects you with niche-specific audiences across the IT buying group, driving real engagement and new opportunities.

TechRepublic
microsoft azure techrepublic article

The most trusted and influential brands for IT professionals and B2B tech enthusiasts

itsm software buyers guide on technologyadvice.com

In-depth product reviews and buyer’s guides attract in-market B2B tech buyers

eweek podcast with bmc

Niche-specific sites that build highly engaged audiences of role-specific B2B professionals

Channel Insider

Trusted IT Tech Media Channels

Connect with IT decision-makers through the channels they trust. Our multichannel approach ensures your message stays top-of-mind with our audience:

  • Websites: Get your brand in front of IT tech buyers on TechRepublic, TechnologyAdvice, eWeek and other tech media brands across our network
  • Newsletters: Reach new buyers with sponsorships and emails to our IT tech newsletter audience
  • Social & Rich Media: Reach our followers who prefer video or short form content on YouTube, LinkedIn, Podcasts, and more
  • Content Syndication: Generate leads with content assets syndicated across our IT-related media brands
IT media properties

How We Help You Reach IT Tech Buyers

We help IT tech marketers connect with technical audiences actively researching IT solutions.

Our solutions deliver high-intent leads, ensuring your message reaches key decision-makers like CIOs, IT managers, and operations leaders. Build brand authority and capture demand in ITSM, cloud infrastructure, automation, and data management.

multiple stakeholders in the buying journey

Establish your brand as a trusted leader in the IT space and ensure you stay top-of-mind for in-market buyers.

  • Amplify brand awareness with high-impact display ads on topically relevant content.
  • Reach key decision-makers through our suite of IT-specific newsletters and eBlasts tailored to engaged IT audiences
  • Shoot to the top of highly ranked product reviews and comparison pages with targeted PPC campaigns.
  • Expand your reach and engage new IT audiences with strategic social media partnerships.

Fill your pipeline with IT professionals actively searching for solutions through tailored demand generation campaigns:

  • Capture in-market IT buyers with precision-targeted content syndication.
  • Build strong connections through turnkey webinars and virtual events designed specifically for IT leaders tackling tomorrow’s challenges
  • Drive demo requests from engaged IT decision-makers using PPC programs focused on your ideal customer profile
  • Generate organic leads with affiliate partnerships on sites like TechRepublic and TechnologyAdvice, where your buyers go to research their next solution

Creating content that truly resonates with IT buyers is challenging—especially when you don’t have the time, resources, or data to tailor messaging to their specific needs. StudioA is your partner for expert-led content that IT buyers trust.

StudioA, our expert-led content studio, delivers high-impact content that IT buyers trust—powered by our first-party audience intelligence. From whitepapers and webinars to product comparisons and thought leadership, we help you build brand authority and engage every member of the IT buying committee.

IT buying journeys are long and complex. To stand out, you need to build brand awareness early and capture demand when buyers are ready. Our integrated Brand-to-Demand programs help IT marketers:

  • Create expert-driven content that delivers the insights IT decision-makers need at every stage
  • Establish brand authority through targeted ads and thought leadership across our portfolio
  • Generate high-intent leads by connecting with IT buyers researching ITSM, cloud, and automation solutions
  • Leverage audience intelligence to identify in-market accounts and maximize campaign impact
ta media property funnel
data insider newsletter
innovation insider newsletter
cloud insider newsletter
  • Multiple topically relevant newsletters with bi-weekly sends covering the latest news and emerging products in IT
  • 34.5% average unique open rate
  • Get your brand and offers in front of these subscribers with sponsorships, newsletter takeovers, and dedicated email sends
2024 IT & Cybersecurity Buyer Insights Report cover
  • Who’s calling the shots on new IT tech purchases
  • The biggest challenges IT professionals are currently facing
  • How IT tech buyers prefer to research and evaluate new vendors