Stop Chasing HR Tech Buyers.
Start Converting Them.

HR tech buyer insights

The HR tech market is set to double by 2032—and buyers are already searching for solutions like yours. The best part? They’re right here in our ecosystem, easier to reach than ever.

As one of the largest B2B tech media publishers, we connect you with the right audience through expert-led content, targeted newsletters, webinars, and intent-driven content syndication across our 30+ niche tech brands. For HR tech marketers, we’re more than a partner—we’re your direct line to the decision-makers shaping the future of work.

Trusted by Leading HR Tech Companies

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Media Brands Covering Human Resource Topics

Your buyers are turning to trusted sources for insights into HR Tech solutions, and we’ve built a network of media brands designed to engage them. With sites like TechnologyAdvice, Fit Small Business, TechRepublic, Project-management.com, and CIO Insight, you gain access to platforms trusted by tech-savvy leaders and decision-makers. Each brand connects you with segmented HR and IT buyers researching tools and strategies to drive workplace innovation. Our ecosystem ensures your message resonates with your ideal customers.

Whether it’s networking, ticket management, storage, or data solutions, we connect you with niche-specific audiences across the HR buying group, driving more engagement and new opportunities.

TechRepublic

The most trusted and influential brands for IT professionals and B2B tech enthusiasts

In-depth product reviews and buyer’s guides attract in-market B2B tech buyers

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Niche-specific sites that build highly engaged audiences of role-specific B2B professionals

HR tech buyer audience breakdown by geo

Reach HR Decision-Makers Where They Actually Pay Attention

Connect with CHROs, VPs of Talent Acquisition, and Payroll Directors through the media brands they trust. Our multichannel approach puts your message in front of the right audience at the right moment in their buying journey.

  • Websites: Get in front of HR tech buyers on trusted platforms like TechRepublic, TechnologyAdvice, & Fit Small Business.
  • Newsletters: Land directly in buyers’ inboxes with sponsorships and email campaigns tailored for HR tech pros
  • Social & Rich Media: Engage decision-makers who prefer video, podcasts, LinkedIn, and YouTube
  • Content Syndication: Maximize your reach by distributing content assets across high-impact HR-related media brands

How We Help You Reach HR Tech Buyers

Payroll, employee engagement, talent management, workforce analytics—leaders are actively searching for solutions like yours. With intent-driven strategies, we connect you with CHROs, HR directors, finance leaders, and IT professionals who are ready to take action.

Our solutions help you create compelling content, build brand authority, and capture in-market demand—empowering your team to drive meaningful engagement and accelerate sales cycles with high-value buyers.

multiple stakeholders in the buying journey

Stay top-of-mind with HR and IT decision-makers as they actively research workforce solutions.

  • Boost brand awareness with high-impact display ads across our niche tech media brands
  • Engage key decision-makers through targeted newsletters and eBlasts that deliver your message directly to HR leaders evaluating tools like yours
  • Own top spots on product review and comparison pages with targeted PPC campaigns, driving HR pros straight to your landing pages
  • Expand your influence with strategic social media partnerships, engaging our following of HR and IT professionals.
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Fill your pipeline with HR professionals actively searching for workforce solutions through tailored demand generation campaigns:

  • Engage in-market HR buyers with precision-targeted content syndication, connecting your solutions with decision-makers exploring options
  • Foster meaningful connections through turnkey webinars and virtual events designed for HR leaders addressing payroll, talent management, or employee engagement challenges
  • Drive demo requests from engaged HR decision-makers using PPC programs tailored to your ideal customer profile
  • Generate organic leads with affiliate partnerships on trusted sites like TechRepublic, TechnologyAdvice, and Fit Small Business where HR buyers go to research solutions

HR buying committees are diverse. One-size-fits-all content rarely scales. Payroll teams, employee engagement leaders, and talent management teams all have unique challenges. Your content needs to meet them where they are.

StudioA, our expert-led content studio, delivers high-impact content that HR buyers trust—powered by our first-party audience intelligence. From whitepapers and webinars to product comparisons and thought leadership, we help you build brand authority and engage every member of the IT buying committee.

Reaching HR decision-makers isn’t just about visibility—it’s about timing. Buyers don’t move in a straight line, and with competing messages everywhere, you need a strategy that builds brand awareness early and captures demand the moment they’re ready to act. That’s where our Brand-to-Demand programs deliver.

  • Craft compelling content with our HR industry experts to deliver insights decision-makers need at every stage of their buying journey
  • Build brand authority through targeted advertising and thought leadership programs that position you as the go-to solution
  • Generate high-quality leads with demand gen programs that connect you to HR buyers actively researching workforce solutions
  • Leverage our audience intelligence to identify in-market accounts and optimize campaign performance for maximum impact
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innovation insider newsletter
  • Multiple topically relevant newsletters with bi-weekly sends covering the latest news and emerging products in HR and payroll
  • 36.9% average unique open rate
  • Get your brand and offers in front of these subscribers with sponsorships, newsletter takeovers, and dedicated email sends
2024 IT & Cybersecurity Buyer Insights Report cover
  • Who’s calling the shots on new IT tech purchases
  • The biggest challenges IT professionals are currently facing
  • How IT tech buyers prefer to research and evaluate new vendors