Reach Cybersecurity Buyers Across Our Global Network

VP of InfoSec audience intelligence of intent signals

As one of the largest B2B tech media publishers, we help cybersecurity vendors tell their story and generate leads from millions of IT decision-makers across our global audience. From expert-led content production to newsletters, webinars, and content syndication, we’re a different type of marketing partner for the cybersecurity community.

Trusted by Leading Cybersecurity Companies

Media Brands Covering Cybersecurity

Our flagship security brand, eSecurityPlanet, dives deep into all things security, from breaking news on breaches to top product comparisons, engaging every member of the security buying committee. For VPs and C-suite leaders, TechRepublic and TechnologyAdvice deliver the latest on industry trends and in-depth product evaluations. Our broader portfolio targets niche audiences in segments like software development, data storage, and networking, helping you connect with specialized decision-makers to drive impactful engagement.

Niche-specific sites that build highly engaged audiences of role-specific B2B professionals

TechRepublic

The most trusted and influential brands for IT professionals and B2B tech enthusiasts

In-depth product reviews and buyer’s guides attract in-market B2B tech buyers

Channel Insider
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Trusted Cybersecurity Channels

Connect with cybersecurity decision-makers through the channels they trust. Our multichannel approach ensures your message stays top-of-mind with our audience:

  • Websites: Get your brand in front of cybersecurity buyers on eSecurityPlanet, TechRepublic, TechnologyAdvice, and other tech media brands across our network
  • Newsletters: Reach new buyers with sponsorships and emails to our Cybersecurity Insider newsletter audience
  • Social & Rich Media: Reach our followers who prefer video or short form content on YouTube, LinkedIn, Podcasts, and more
  • Content Syndication: Generate leads with content assets syndicated across our cybersecurity media brands

How We Help You Reach Cybersecurity Buyers

Our solutions address the unique needs of cybersecurity marketers. We specialize in reaching technical audiences with credible content that resonates, ensuring your message reaches key stakeholders including CISOs, VPs, and IT managers.

With a focus on delivering high-quality, intent-driven leads, we help you build brand authority and generate demand from cybersecurity decision-makers who are actively researching products like yours.

multiple stakeholders in the buying journey

Establish your brand as a trusted authority in the cybersecurity space and stay top-of-mind for in-market buyers.

  • Amplify brand awareness with high-impact display ads on topically relevant content.
  • Reach key decision-makers through our Cybersecurity Insider newsletter and eBlasts tailored to engaged security audiences
  • Shoot to the top of highly ranked product reviews and comparison pages with targeted PPC campaigns.
  • Expand your reach and engage new audiences with strategic social media partnerships.
advertising placements for security companies on techrepublic.com and esecurityplanet.com

Fill your pipeline with cybersecurity professionals actively searching for solutions through tailored demand generation:

  • Capture in-market cybersecurity buyers with precision-targeted content syndication
  • Build strong connections through turnkey webinars and virtual events tailored to security topics
  • Drive demo requests from engaged security decision-makers using PPC programs focused on your ideal customer profile
  • Generate organic leads through affiliate partnerships on sites like eSecurity Planet, TechRepublic, and TechnologyAdvice

Striking a balance between meeting the needs of a technical audience while keeping content engaging can be a challenge. Cybersecurity buyers are people too at the end of the day.

Our dedicated content studio helps your brand create content that conveys important messages while keeping your readers engaged – helping you build brand authority with key stakeholders in the buying committee.

Launch integrated programs that build brand awareness with buyers before they’re in-market and capture demand from the ones who are ready to talk to sales – ensuring you land on their shortlist.

  • Craft compelling content co-created with our cybersecurity experts
  • Build brand authority with our security audience with advertising and thought leadership programs
  • Generate new leads with demand gen programs tailored to engage security audiences
  • Leverage our audience intelligence to optimize campaign performance
  • Two weekly sends covering the latest news and trends in cybersecurity
  • 36%+ average unique open rate
  • Get your brand and offers in front of these subscribers with sponsorships, newsletter takeovers, and dedicated email sends
2024 IT & Cybersecurity Buyer Insights Report cover
  • Who’s calling the shots on new IT & cybersecurity purchases
  • The biggest challenges IT professionals are currently facing
  • How IT and cybersecurity tech buyers prefer to research and evaluate new vendors