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Reach in-market buyers at just the right time

Create, customize, and promote your Product Profile on one of the largest B2B technology review sites, powered by our Traction platform.

Setup Your Free Product Profile

Trusted by the world’s leading tech companies

IBM

Your Brand on Our Leading Product Review Site

HR category page on technologyadvice.com

Create a free product profile that you can customize and promote to convert our site visitors into your next customer.

Generate more customer reviews that you can turn into testimonials or use for product feedback.

Get insights into how many and what kind of users view your product profile, so you can tailor your messaging accordingly.

Enhance your profile with Intent Clicks to gain access to our pay-per-click campaign platform where you can promote your product across our 30+ industry-specific websites.

Go beyond your own product profile with Traction Insights buyer intent data. See which accounts are actively researching solutions in your category across our entire portfolio.

Connect with Millions of Technology Buyers

With an enhanced product profile, you can customize your product details, see which companies are in the market for solutions in your category, set up pay-per-click marketing campaigns to drive traffic to your website, and more!

150+ Editorial Team Experts

20+ Owned and Operated Technology Brands

Direct Relationships with Millions of Buyers

Layered Intent Buying Signals

Features

Free Version

Enhanced Version

Basic Product Profile

Exposure on TechnologyAdvice.com

Solicit and display customer reviews

Basic account support

Enhanced exposure across ecosystem of 20+ websites

Product and campaign analytics

Pay-per-click campaign platform

Premium marketing services

Enhanced review generation tools

Access to company insights and intent

Marketing ROI consultations + support

Discover In-Market Accounts with Traction Insights

Traction Insights is our exclusive audience intelligence that captures buyer intent data across our global network of tech media sites. Unlike other intent platforms, this intent data comes from our owned and operated websites—making it more reliable, accurate, timely and actionable.

  • Near-realtime intent data from in-market accounts
  • First-party data across our 30+ B2B tech websites
  • Cultivated audience of strictly business professionals
  • Multi-channel behavior tracking
  • Seamless integration with ZoomInfo SalesOS
Sign Up for Traction Insights
Traction Insights Interface

Claim Your Profile

Capture customer feedback and interest from the 100 Million users who rely on TechnologyAdvice to help them decide on their next solution. Build brand awareness and capture the demand of users actively researching your product by claiming your free profile.

Create Your Product Profile

Frequently Asked Questions (FAQs)

Traction is our proprietary platform where you create, customize, and promote your Product Profile on one of the largest B2B technology review sites, TechnologyAdvice.

Receive lead deliveries from content syndication and brand-to-demand programs, gain insight into the top accounts researching products like yours, and manage PPC campaigns across our ecosystem of websites all in one place.

Intent Clicks is our PPC solution that positions your brand on relevant down-funnel content across our portfolio–helping your drive high-intent leads to your website and landing pages.

It’s easy! Start by completing the form linked here to claim your free profile and get started today.

Yes! Unlock Traction Insights to uncover thousands of accounts conducting product research across our 30+ websites for solutions like yours. Layer this data on with other programs or provide this data to sales teams to prioritize outreach.

Want to learn more about how Traction can generate you better leads?

Book a Strategy Call