Brand safety has become a large focus for advertisers over the last few years. Brand safety practices ensure that ads won’t damage a company’s reputation by promoting the wrong message or appearing to support inappropriate or false content. That’s why nearly 84% of companies use some combination of blocklists, allowlists, verification partners, and keyword targeting.

Ensuring brand safety and suitability when advertising takes extra time and effort, but the outcome is worth it. Some of the reasons include:

• Protecting your online reputation
• Maintaining buyer trust
• Compliance with regulatory requirements
• Preventing ad fraud
• …and others

This eBook is designed to help marketing leaders and advertisers understand brand safety and suitability and how it plays a role in their marketing campaigns. It was developed by the content experts at TechnologyAdvice, who work with B2B marketers to create content that attracts and engages B2B buyers.