Marketing services that take you from planning to pipeline
Discover Avani Media by TA, your full-service B2B marketing partner who helps save you time, save you money, and drive your business forward
B2B Marketing Made Simple
From planning to pipeline, Avani Media is our strategic marketing agency that turns your creative ideas into high-performing marketing campaigns. From SEO research to centralized vendor management, we offer a suite of services to help you win more business and improve your marketing efficiency.
AVANI MEDIA
B2B Marketing Agency
Insights & Intelligence
A successful campaign begins with knowing your audience. Gain actionable insights into your accounts and understand their position in the buying journey.
Strategy & Planning
Knowing where your ideal customers spend their time is crucial. Capture the buying committee’s attention by reaching them where they are, with data-backed, intent-informed strategies.
Omni-Channel Delivery
Turn interest into opportunity with our full-funnel demand generation approach that helps you reach audiences across dozens of global media and advertising networks.
Implementation
Building impactful campaigns requires collaboration. Whether aligning sales and marketing or optimizing your MarTech stack, Avani’s experts are here to help.
Handcrafted Campaigns That Drive ROI
It’s our mission to help you exceed your business goals. Each program is crafted in collaboration with you—specifically designed for your brand.
Save work, time, and money while maximizing your ROI.
Services
SEO
Advertising
Lead Gen
Campaign Planning Process
Discovery
Call
Initial call to review objectives, targeting, and timelines.
Research & RFPs
Our team develops a proposal based on your needs.
Proposal Review
Follow-up call to review our recommendations.
Campaign Setup
Ad materials are created, campaign is stood up.
Program Launch
Activation with weekly reporting and updates.
Services
Leverage our expertise to plan and execute multi-channel campaigns that connect with your ideal customers.
With a strategic approach, we collaborate with you on media planning to ensure your message reaches the right channels, craft compelling content driven by data and industry insights, and use market intelligence to target accounts that are ready to engage.
Our consulting services further refine your strategy, aligning your sales and marketing efforts to maximize ROI and drive success across every touchpoint.
Media Planning
We’ll collaborate with you to determine the most effective media channels to reach your ideal customer.
Content + Creative
Partner with us to create helpful content driven by industry expertise and data to present compelling narratives that resonate with your target audience.
Data + Intent
Understand your market by discovering which accounts are in-market to prioritize the right accounts right now.
Consulting
Gain expert guidance from our team to craft more effective marketing strategies, develop campaigns that drive high ROI, and better align your sales and marketing efforts.
Search Engine Optimization
Leverage our comprehensive SEO services
to enhance your online presence and improve your
search engine rankings.
Our team of SEO experts employs proven strategies
and cutting-edge tools to optimize your website and
create content that resonates with your target audience.
Technical SEO Audit
We’ll assess the technical aspects of your website to ensure it meets the requirements to perform well in organic search
Competitor Keyword Analysis
Understand how and why your competitors might be ranking higher in search engines.
Content Audit + Creation
Tap into our experts to write high-quality articles that engage and inform audiences, improving your website’s overall rank.
EEAT Analysis & Optimization
Audit and improve your content’s performance in terms of Experience, Expertise, Authoritativeness, and Trustworthiness.
Advertising & Programmatic
Drive results at scale with full-funnel campaigns across paid social, paid search, and programmatic advertising.
We offer end-to-end campaign management solutions ranging from ad creation and copywriting to reporting, insights, and optimizations.
Creative & Copywriting
Our team of skilled writers, designers, and animators crafts high-performing advertisements from the ground up or by enhancing your current resources.
Ad Configuration & Management
We’ll operate as an extension of your team to build and execute campaigns across all platforms.
Audience Research & Management
Our team leverages research and intent tools like Traction Insights, and others—alongside first-party data sources—to hone in on your ideal customers.
Reporting & Optimization
Get a dive deep into the data to provide tactical
and strategic recommendations aimed to maximize
your results.
Publisher Direct
Drawing from our roots as a publisher’s representative, we’ve built a network of more than 300 industry-leading publications, including niche trade journals, national media organizations, and top technology websites.
We are continuously adding new publications to our network and work to identify the best sites and tactics
for our clients.
Learn how a leading SaaS security platform boosted platform security sales
A pioneer in the security space needed to improve their outbound marketing programs to drive higher funnel velocity and increase pipeline.
