
More Visibility.
Smarter Decisions.
Better Leads.
List your product on one of the largest tech marketplaces to build category authority, generate high-intent leads with PPC campaigns, and make smarter moves with exclusive buyer intent data.
Manage it all in Traction, your command center for insights, targeting, and results.
Grow your business. Start for free.
Basic
For marketers and founders looking to get their product listed on TechnologyAdvice.
$0
Free forever
Get your product listed on TechnologyAdvice:
Enhanced
For marketers and founders looking to build brand authority, get more reviews, and generate qualified pipeline.
$100
per month, billed monthly
Everything in Basic, plus:

Connect with Millions of In-Market Buyers
Reach over 7 million engaged monthly visitors actively exploring solutions like yours.

Build Trust with Authentic Customer Reviews
Highlight real customer experiences to establish trust and differentiate your brand.

Drive Conversions with Targeted Campaigns
Convert high-intent buyers at the right moment and generate leads from your profile.

Inform Your Strategy with Buyer Insights
Access engagement metrics to discover who interacts with your product.
Driving Growth for Thousands of Brands
PRODUCT PROFILE
Full profile control, so you’re the obvious choice
Buyers aren’t just looking for another product listing. They want confidence and proof. They want to know why your product is the one to rally behind.
That’s where your TechnologyAdvice profile comes in. More than a listing, it’s your chance to stand out, tell your story, and turn high-intent clicks into real conversations. You’re in control.

Customize your profile with messaging that wins
Highlight your main value props and speak directly to buyer pain points.
Build trust with real, verified reviews
Launch a co-branded campaign to collect honest, verified feedback that adds instant credibility to your listing.
Make sure your best features aren’t hiding in the fine print
Showcase differentiators and key use cases so buyers can easily compare and choose you.

INTENT DATA
Know who’s shopping before they ever raise their hand
Why wait for a demo request when you could already be on the shortlist? With real-time buyer intent data from our engaged audience, you’ll know exactly which companies are researching your solution (and your competitors).
No guesswork. No lag. Just the insight you need to strike while interest is hot.
Instantly spot companies actively checking you out
See which companies are viewing your profile and category pages so you can focus outreach on buyers already in-market.
Beat your competitors to the inbox
Get alerted when accounts research similar tools, so you can reach out first and close deals before competitors even respond.
GENERATE LEADS
Capture demand, don’t try to create it
Your buyers are already out there, researching solutions and clicking through bottom-of-funnel content. The question is: will they find you first?
Listing your product on TechnologyAdvice and running targeted PPC on BOFU content puts your brand in front of high-intent buyers right when they’re ready to act. No chasing. No convincing.
Just showing up where it counts most.

Show up where buyers are already making decisions
Feature your product on our top tech review site, TechnologyAdvice.com—where serious buyers compare, evaluate, and act.
Drive clicks that lead to more
pipeline
Send high-intent buyers straight to your lead form, demo, or trial page right when they’re ready to act.
Get featured across our 30+ trusted media brands
Run pay-per-click campaigns on bottom-funnel content across the media brands your buyers already trust.
Join the Leaders in Product Marketing
Leading brands rely on TechnologyAdvice and Traction to drive product visibility, credibility, and high-quality leads

7 million unique visitors per month
|
12 million page views per month






Increasing Your Reach Has Never Been Easier
Traction provides everything you need to list your product, promote it to high-intent buyers, and gather insights that drive growth

Capture Demand Just-In-Time
Drive high-quality leads by promoting your product to buyers actively searching for similar solutions with intent-based PPC campaigns
Enhanced Audience Analytics
Gain in-depth data on your profile visitors, engagement rates, and conversion metrics to make informed decisions and refine strategies
Seamless Profile Management
Effortlessly manage your product information and keep your listing up-to-date with easy optimization controls
What is Traction?
Traction is your customer command center at TechnologyAdvice.
It’s the platform you’ll use to manage your program, access leads, view performance, and leverage intent data to stay ahead of the competition.
When you list your product with us, Traction gives you:
- Lead visibility: View, download, and track your leads as they come in
- Buyer intent data: See which companies are actively researching your product and category
- Campaign control: Launch and manage PPC campaigns across our portfolio of tech media brands
- Profile management: Keep your product details, messaging, and positioning fresh
In short? Traction is your behind-the-scenes control panel for getting the most out of your listing.

Frequently Asked Questions (FAQs)
Ready to Reach More Buyers?
Join thousands of brands on TechnologyAdvice and create your Traction account today. Start showcasing your product, building credibility, and driving targeted leads.
