More Visibility.
Smarter Decisions.
Better Leads.

Basic

For marketers and founders looking to get their product listed on TechnologyAdvice.

$0

Get your product listed on TechnologyAdvice:

  • Feature your product across multiple categories
  • Collect authentic customer reviews
  • 30-day access to companies in-market for one category

Enhanced

For marketers and founders looking to build brand authority, get more reviews, and generate qualified pipeline.

$100

Everything in Basic, plus:

  • Access to intent data of in-market companies for one category
  • Visibility into companies visiting your product profile
  • Launch a partnered user review campaign (add-on)

Connect with Millions of In-Market Buyers

Build Trust with Authentic Customer Reviews

Drive Conversions with Targeted Campaigns

Inform Your Strategy with Buyer Insights

Full profile control, so you’re the obvious choice

Buyers aren’t just looking for another product listing. They want confidence and proof. They want to know why your product is the one to rally behind.

That’s where your TechnologyAdvice profile comes in. More than a listing, it’s your chance to stand out, tell your story, and turn high-intent clicks into real conversations. You’re in control.

Customize your profile with messaging that wins


Highlight your main value props and speak directly to buyer pain points.

Build trust with real, verified reviews


Launch a co-branded campaign to collect honest, verified feedback that adds instant credibility to your listing.

Make sure your best features aren’t hiding in the fine print


Showcase differentiators and key use cases so buyers can easily compare and choose you.

Know who’s shopping before they ever raise their hand

Why wait for a demo request when you could already be on the shortlist? With real-time buyer intent data from our engaged audience, you’ll know exactly which companies are researching your solution (and your competitors).

No guesswork. No lag. Just the insight you need to strike while interest is hot.

Instantly spot companies actively checking you out

See which companies are viewing your profile and category pages so you can focus outreach on buyers already in-market.

Beat your competitors to the inbox

Get alerted when accounts research similar tools, so you can reach out first and close deals before competitors even respond.

​​Capture demand, don’t try to create it

Your buyers are already out there, researching solutions and clicking through bottom-of-funnel content. The question is: will they find you first?

Listing your product on TechnologyAdvice and running targeted PPC on BOFU content puts your brand in front of high-intent buyers right when they’re ready to act. No chasing. No convincing.

Just showing up where it counts most.

Show up where buyers are already making decisions


Feature your product on our top tech review site, TechnologyAdvice.com—where serious buyers compare, evaluate, and act.

Drive clicks that lead to more
pipeline


Send high-intent buyers straight to your lead form, demo, or trial page right when they’re ready to act.

Get featured across our 30+ trusted media brands


Run pay-per-click campaigns on bottom-funnel content across the media brands your buyers already trust.

Join the Leaders in Product Marketing

Leading brands rely on TechnologyAdvice and Traction to drive product visibility, credibility, and high-quality leads

7 million unique visitors per month

|

12 million page views per month

Increasing Your Reach Has Never Been Easier

What is Traction?

Traction is your customer command center at TechnologyAdvice.

It’s the platform you’ll use to manage your program, access leads, view performance, and leverage intent data to stay ahead of the competition.

When you list your product with us, Traction gives you:

  • Lead visibility: View, download, and track your leads as they come in
  • Buyer intent data: See which companies are actively researching your product and category
  • Campaign control: Launch and manage PPC campaigns across our portfolio of tech media brands
  • Profile management: Keep your product details, messaging, and positioning fresh

In short? Traction is your behind-the-scenes control panel for getting the most out of your listing.

Frequently Asked Questions (FAQs)

Simply complete the form above to start optimizing your product profile. Once you’re up and running, you can explore all of the other things Traction has to offer to expand your reach like PPC campaigns across our 30+ tech media sites and first-party buyer intent data from our audience ecosystem.

Creating your account and listing your product is completely free. If you want to get the most out of Traction-like access to buyer intent data, the ability to see who is viewing your profile, and more-upgrade to Enhanced for $100 per month.

Traction’s PPC campaigns get your brand in front of millions of tech buyers actively researching solutions within our expansive audience ecosystem. By leveraging these high-intent placements, you’ll attract leads who are already in a buying mindset directly to your website or landing pages.

PPC ads only appear on highly targeted, down-funnel content like buyer’s guides, product reviews, and “top alternatives” articles—ensuring your brand engages decision-makers when they’re ready to take action.

Receive near real-time data on the number and types of companies viewing your product profile, enabling you to adjust your messaging to better engage your audience.

Absolutely. Traction provides comprehensive data on your click campaigns, and by installing our conversion pixel on your pages, you can view detailed performance reports for conversion metrics.

multiple stakeholders in the buying journey