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The Lead Gen Engine for
Smarter Go-to-Market

Take the guesswork out of your go-to-market programs with Traction, TechnologyAdvice’s AI-powered lead generation engine that helps you discover, engage, and convert the right buyers across our audience.

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WHAT IS TRACTION?

Powering Outcome-Driven Marketing Programs

Tightly integrated with our global tech media network, Traction is TechnologyAdvice’s exclusive lead generation engine that drives highly targeted, intent-driven marketing campaigns for our global clients.

Powered by our 1st-party buyer intent data and real-time audience intelligence, Traction helps you convert the right buyers across our ecosystem as efficiently as possible.

Introducing TractionAI

Meet the native AI services that help you convert the right leads, faster.

REAL-TIME DATA

Discover the right leads, right now

Traction combines TA’s 1st party buyer intent and audience intelligence data with the latest insights from LinkedIn, ZoomInfo, and other partners for the most timely view of B2B contacts and account across our network. So you can discover your best-fit leads at just the right time.

PRECISION TARGETING

Focus where it matters most

With an understanding of which contacts and accounts are actively researching different products and B2B technology topics, Traction helps you target the most relevant members of in-market buying committees so you can capture demand and convert key accounts before your competitor.

PERSONALIZED MESSAGING

Drive engagement via personalization

With an understanding of each contact’s role, company, topics of interest, and current buying intent, TractionAI sends hyper personalized emails to promote your content in a way that’s relevant, timely, and actionable. So you can maximize engagement and convert more in-market buyers at just the right time.

Frequently Asked Questions (FAQs)

TractionAI is trained on millions of buyer signals from across our owned media network from real behaviors like content engagement, search patterns, intent signals, job titles, industries, and more. It combines this with third-party enrichment and client-specific data inputs to ensure targeting and messaging are always relevant and real-time.

TractionAI is not a separate add-on. It’s included in all demand gen and advertising programs we run. It’s the intelligence layer that ensures every program is precise, efficient, and optimized for outcomes.

TractionAI isn’t a standalone AI tool—it’s embedded across our proprietary marketing solutions to power smarter targeting, messaging, and lead delivery. What sets it apart is the combination of exclusive first-party data, campaign execution infrastructure, and AI working together to turn insights into action across the full funnel.

See how Traction helps you reach more buyers.

Join thousands of B2B brands who partner with TechnologyAdvice to discover, engage, and convert new buyers from across our global media network. Connect with our team today to learn how we can help you reach your target buyers through our integrated marketing services.

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multiple stakeholders in the buying journey