In this episode of B2B Nation, we talk to Kristjan Mar Hauksson, digital marketer and SEO and B2B inbound marketing expert, and the co-author of Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results.
Today’s B2B marketers put a lot of emphasis on being found by prospects using organic search. But they can’t stop there. Not all inbound traffic should be treated equally, which means marketers have to look for intent signals in the data they capture to understand who is a lead, who is a browser and who is a job seeker.
SEO Techniques to Know for 2021
We’re also going to examine cross-cultural marketing and discuss the sometimes subtle differences in the way audience members from different cultures gather information online.
Among the topics we discuss in this episode are lead qualification, the under-utilized and over-utilized channels in digital marketing and whether we’ve hit the point where there’s too much data involved in online marketing.
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