Content Marketing
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10 Brainstorming Ideas to Inspire Your Content Marketing Team
A truly good idea is a great way to motivate your marketing team to do their best work and to get your audience clicking, sharing, and converting. But finding that good idea, let alone filling the editorial content calendar, can be a pretty daunting challenge for content marketing teams. With deadlines looming and KPIs (key…
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How to Create Demand with Native Content
Native advertising is a style of paid advertising that markets your solution in a way that the ad looks consistent with the branded style of the platform you’ve uploaded it on. The purpose of native content is to have your digital ad exist cohesively on the host platform. It can be images, written, or other…
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The Role of Programmatic Advertising in the B2B Customer Journey
As businesses start take the full funnel into consideration during the sales process, marketers are leaping at the opportunity to showcase what they’ve known for a while — display advertising has actual value, despite return on investment (ROI) being difficult to prove. Because of this, annual spending on programmatic advertising is expected to reach over…
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5 Ideas to Help B2B Marketers Maximize Content Distribution
The downfall of many B2B content marketing strategies isn’t content creation, though scaling content creation remains a significant challenge for many teams. Content distribution is where many seemingly solid plans lose their way. There are a couple of reasons why distribution proves to be a challenge. The first challenge has to do with who is…
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Expand Your Marketing Strategy with Content Atomization
Content marketing is essential to modern B2B marketing strategies. It demonstrates thought leadership, exposes prospects to your brand and products, and gives marketers an owned distribution platform for engaging with their audience. Even in today’s world, with artificial intelligence tools capable of assisting with many of the tasks involved in content strategy, developing and executing…
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6 Ways to Meet the Needs of Digital Natives
Content marketing is the strategy, or strategies, implemented to attract, engage, and retain an audience to then be nurtured into customers. Even in our tech-focused age, the goal of B2B content marketers continues to be increasing their overall brand awareness through their many avenues of communication, such as their website, social media profiles, and general…
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Long-Term vs. Short-Term Strategies in B2B Marketing
Audience marketing is essentially the practice of building an audience of prospective buyers for your product or service that you inform and educate until such time as they’re ready to buy. Sounds pretty intuitive, right? It is. But it’s often a tremendous challenge to pull off successfully. Most marketers work in an environment where it’s…
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Repurposing Content: Strategies & Best Practices for 2023
Creating content may be one of the most difficult parts of marketing. It’s hard to brainstorm content ideas that will resonate with your audience the most and how to use content to effectively improve sales. Additionally, you may have a small or non-existent content department and rely on freelancers to understand and communicate your message,…
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There’s More to Generative AI Than Content Creation
ChatGPT and other generative AI tools that create content are capturing a lot of attention. But content is only one application of generative AI. It can generate just about anything in terms of data. Getting AI and machine learning projects off the ground remains a significant hurdle for many businesses. One of the biggest obstacles…
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Finding a Content Niche for Your Organization
Last year, approximately 42% of organizations were just taking their first steps toward creating a content marketing strategy. Although still clearly growing, content marketing has been around for decades at this point, and consumers are inundated with content everywhere they look. In order to stand out, businesses have to add value to their audience, and…
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How Content Marketing Done Right Drives Your Revenue Organization
Content marketing is more than distributing thought leadership and offering eBook downloads to attract leads. Your organization’s content can continue to serve your revenue organization (and your customers) as they interact with your sales and customer success teams. But your content can’t serve anyone if your team doesn’t know where to find it or can’t…
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Zero-Party Data and the Future of Interactive Content
Online quizzes and product builders seemed to find a home on the Internet the week after it was invented. And while you might joke about the answer you received when you took that quiz about the type of superhero you would be or the pet dinosaur you should own, you’re generating real data when you…
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You’ve Scaled Your B2B Content. What Happens Next?
Scaling B2B content creation remains a significant challenge for many companies. The demand for content assets, including papers, videos, and articles for marketing, the website, sales outreach, and more never seems to end. With the right mix of in-house resources, reliable partners and freelancers, and clever strategies, B2B vendors can scale their content creation to…
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7 Things the Best Business Podcasts Have in Common
With more than 600 million blogs vying for readership, the podcast scene remains relatively underutilized with just over four million podcast shows globally, leaving plenty of space for your company to build its brand with this rich, engaging medium. But where to start? A successful business podcast has these 7 things. 7 Things That Make…
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Content Strategies for MSPs and Channel Partners
You’ve probably heard that content is king, but as an MSP, you may not feel comfortable writing blog posts, especially when you have vendor marketing guidelines to consider. Luckily, there are options that don’t require you to painstakingly write hundreds of blog posts yourself. To make it easier on you, we’ve put together this guide…