Content Marketing
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The Art and Science of Brand Storytelling
Wendy Clark, the CEO of DDB North America, was a recent guest on our TechnologyAdvice podcast, B2B Nation: Smarketing Edition. In anticipation of 4A’s Transformation 2016 conference, we talk about several of the ongoing transformations in the marketplace today, including advertising and marketing, creative media, and customer interactions. Below are some of the highlights from our…
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Expert Interview: The Three Pillars of Effective Content Marketing
Kane Jamison, the Founder at Content Harmony, was a recent guest on the TechnologyAdvice Expert Interview Series podcast, and shared his insight on inbound marketing. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores the business technology landscape through conversations with industry leaders. Kane joined Buckner to discuss effective content marketing tools and best…
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How To Use Marketing Automation To Improve Content
This is a guest post from Scott Solomon, the Content Marketing Manager for eZ Systems, a global provider of open source CMS software. He has extensive experience covering topics related to content strategy and management, mobile technology, and other topics related to marketing technology. _____ If content is king, then marketing automation is the king’s…