Category: Content Marketing
B2B content marketing is the strategic use of valuable and relevant content to attract and engage other businesses and decision-makers to drive lead generation and foster long-term business relationships.
7 Things the Best Business Podcasts Have in Common
With more than 600 million blogs vying for readership, the podcast scene remains relatively underutilized with just over four million podcast shows globally, leaving plenty of space for your company to build its brand with this rich, engaging medium. But...
Content Strategies for MSPs and Channel Partners
You’ve probably heard that content is king, but as an MSP, you may not feel comfortable writing blog posts, especially when you have vendor marketing guidelines to consider. Luckily, there are options that don’t require you to painstakingly write hundreds...
How to Build a Content Strategy to Boost SEO Growth
Why you need an SEO content strategy You may have heard: we write for people, not for search engines, and that works fine with us. Still, site owners often resort to SEO to find a driving force to move up...
How to Create Content People Remember
In this episode of B2B Nation, we offer practical advice on how to create content people remember with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions....
How to Use Your Content Marketing for Situational Selling
Depending on the research you read and the type of B2B product or service being considered, somewhere between 65% and 85% of the B2B buying process takes place before the prospect talks to a salesperson. Statistics like this have major...
Run a Content Syndication Program Your Sales Team Will Love
If you work in B2B marketing, then you’re no stranger to content syndication programs. B2B marketers create a great deal of content today, and circulating the content with demand gen vendors and B2B media companies is the backbone of many...
How To Use Buyer Enablement To Overcome Content Overload
Content is king. It’s a saying you’re so used to hearing that you hardly ever stop to question its validity. Why would you? The entire concept of inbound marketing is based on creating content that satisfies the queries people type...