The demand generation manager holds one of the most important positions on a B2B marketing team. In many ways, the success of the company depends on the demand gen manager’s ability to drive qualified leads through the sales pipeline.
ALSO READ: The Art of Demand Generation Meets the Science of Lead Generation
But pipeline volume isn’t their only responsibility. DGMs commonly oversee:
- Inbound marketing
- Content creation/distribution
- Paid media
- Social strategy
- Co-marketing partnerships
- Event marketing
- Referral programs
- Outsourced lead generation
- Lead nurturing programs
- Search engine optimization
Maybe you’re starting out in a new role, planning to hire for one, or just wondering how DGMs work and strategize at other companies. In this infographic, we’ll give you a snapshot of a typical workday for a demand gen manager at a mid-market B2B company.
For a closer, longer read, check out our previous blog post featuring HubSpot’s demand generation manager, Amanda Sibley.
