Introducing StudioA: The Expert-Led Studio for a New Era of B2B Content

In today’s B2B landscape, content is more critical than ever. With buyers controlling the research process, the right content—whether articles, videos, reports, or podcasts—shapes their journey from start to finish. 

As we look toward 2025, B2B marketers face an increasing challenge: standing out in a crowded digital space with content that builds trust, engages diverse buying teams, and drives meaningful connections.

B2B Buying Trends Shape the Future of Content

B2B buyers now rely heavily on digital resources for their research, and the stakes are higher than ever. More than 60% of decision-makers report that expert articles, product reviews, comparisons, and case studies were all highly or very important for their most recent technology purchase.

Meanwhile, B2B buying teams continue to grow in size, with 61% of enterprises reporting 6+ stakeholders for their most recent IT purchase and nearly half of those reporting more than ten. These buying groups are no longer confined to IT or line-of-business, with 19% reporting that both the CEO and CFO are highly involved in new technology purchases. That number jumped to more than 30% when purchasing a cybersecurity product.

And to make things even more challenging, AI tools are flooding the market with commodity content, making it harder to stand out and build trusted relationships with genuine thought leadership. AI innovations are also causing technology markets to move faster than ever before, driving the need to deliver more relevant and timely content that resonates with audiences today and creates the conversation for tomorrow.

The New B2B Content Opportunity

Now more than ever, we need to activate a wide range of creative and credible content to reach, influence, and earn the trust of more stakeholders across more channels in a more timely manner with an increasingly diverse portfolio of content formats. 

Phew. 😅 That was exhausting just to write, let alone deliver on.

But these are the real challenges – and unique opportunities – that we hear from B2B marketers every day here at TechnologyAdvice. And while we’ve always taken pride in how we help our clients distribute their content to build brand authority and generate new leads from across our audience, we haven’t had the ability to help them strategize and create that content in a way that leverages our unique industry expertise and our 1st-party audience insights. Until now.

StudioA: The Expert-Led B2B Content Studio

I’m proud to share that today we’re launching StudioA by TechnologyAdvice, an innovative new content strategy and creation studio that helps B2B technology providers meet their audience where they are with compelling digital content.

With a focus on blending creativity and credibility, StudioA combines our 1st-party audience insights with expert-led content production to help B2B tech providers bring their stories to life in new and exciting ways. From research-backed industry reports to podcasts, videos, events, and interactive content, we’re investing in StudioA to help our clients tell the right story across digital channels using a credible expert voice.

For added authority, StudioA clients can co-brand their content with trusted media brands across the TechnologyAdvice network including TechRepublic, eWeek, Datamation, TA, and eSecurity Planet, with options for integrated content promotion and syndication across our global audience of B2B technology buyers.

During our trial period earlier this year, clients have already leveraged StudioA to:

• Elevate their thought leadership
• Lead the narrative around a new POV in their market
• Differentiate from competitors
• Humanize their brand
• Enhance lead nurturing
• Launch new products
• Generate high quality leads via content that converts

StudioA Offerings & Capabilities

While StudioA is happy to take on custom projects, it will specialize in content formats that have been proven to drive real results with our audience. StudioA’s initial product offerings fall into four main areas: In-Depth Written Content, Engaging Rich Media Content, Full-Service Events, and Industry Surveys & Research Reports. 

In-Depth Written Content

Data-backed written content is still the backbone of content marketing and is how many decision-makers prefer to consume content. StudioA specializes in planning and writing whitepapers and articles series that elevate thought leadership and drive new lead generation programs. Written content can be published under the client’s own brand or can be co-branded with one of TechnologyAdvice’s trusted media brands to offer a credible 3rd-party perspective on your preferred topic.

Engaging Rich Media Content

With an integrated team of designers, writers, producers, and developers, StudioA crafts engaging rich media content including interactive infographics and landing pages, podcast series, and videos. Rich media content not only helps reach new audiences on channels like social media, YouTube, and podcast networks, but it can also help to humanize your brand and differentiate your story in a noisy world of AI content.

Full-Service Events

Virtual and in-person events are not only a great way to generate high quality opt-in leads, but they are a compelling way to demonstrate brand authority and build relationships with key accounts. StudioA offers turnkey planning, hosting and delivery of webinars, LinkedIn Lives, virtual roundtables, and in-person events, all co-branded with our trusted media brands for 3rd party credibility and independent attendee recruitment.

Industry Surveys & Research Reports

Original research can be highly impactful, but it’s also resource-intensive to deliver. Between developing surveys, collecting enough responses, analyzing the results, writing and designing a report, and activating it via cross-channel content – it takes a village! But thankfully, we have a village of experts at StudioA – along with a captive audience to source survey responses from. Through an end-to-end offering, StudioA delivers custom survey programs, research reports, and industry trend reports — all with integrated lead generation campaign capabilities.

Research-Driven Content Bundles

While the StudioA team loves to produce different types of assets, their favorite thing to do is creating high-impact content bundles that bring original research data to life in a variety of content formats such as infographics, articles series, social videos, webinars, and more. 

Not only are content bundles a more efficient way to develop thought leadership, but they create the opportunity to get your unique point-of-view in front of more potential buyers on the channels they prefer. Learn more about research-driven content bundles and check out a real-world example that StudioA created for TA’s own marketing team.

A New Era of B2B Content

The new realities of the B2B buying journey and the proliferation of AI generated content are forcing us all to rethink how we approach content in the years ahead. Whether you’re focused on building your brand, establishing thought leadership, driving inbound traffic, or generating demand, the role of content has never been more important – or more complex.

I’m excited for StudioA to be an integral part of this new era of B2B content. To help businesses rethink the role that content plays in their go-to-market strategy, and to unlock the power of research-backed, expert-led content that engages audiences and builds trust across every digital channel.

But what I’m most excited about is for StudioA to not only create impactful content for B2B marketing teams, but to use our proprietary research and audience insights to craft unique strategies that tell the right story at the right time on the right channels – creating new ways to build brand authority and capture in-market demand at just the right time.

To learn more about StudioA or to request a complimentary content strategy session, visit our StudioA homepage or contact us here.