Recruit and enable global partners all in one place

Scale the impact of your partner program with To and Through Partner marketing solutions designed specifically for IT channel leaders.

Grow Your Ecosystem

Navigating the IT channel is complex. Resellers, MSPs, and alliance partners are constantly seeking better ways to grow their revenues with strategic investments. Enlist a marketing partner that understands the industry nuances and makes it easier to attract and enable your channel ecosystem.

We provide expert-led content, targeted newsletters, webinars, and intent-driven lead generation across our 30+ niche tech media brands – to ensure your brand and message are top of mind.

Whether your sights are set on growing your channel program or enabling existing partners through collaborative GTM campaigns, we provide full-service, global support at scale.

Trusted by Leading Tech Vendors

To Partner Marketing

Recruit and Enable Partners

The strength of your channel program is as strong as its participating partners. TA helps you build and nurture relationships with your partners to drive success.

Target your Ideal Partner Profile (IPP) with strategically placed, multi-channel campaigns across 30+ tech media brands
Custom content fueled by audience intelligence that builds trust with prospect partners and educates current partners
Lead generation programs that put your partner program in front of in-market Resellers, MSPs, and Solution Providers

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Through Partner Marketing

Influence IT Buying Decisions

Accelerate partner profitability with access to TA’s global audience of IT buyers.

Generate high-intent leads in your ICP that are directly routed to your partners
Tell the right collaborative story with expertly crafted content that expedites IT buyer decision-making
Support all styles of channel funding models (MDF, 50/50 matching, alliance contributions, and vendor direct)

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CUSTOM PROGRAMS FOR CHANNEL MARKETERS

The Cohesive Approach to Channel Growth

Combine To and Through Partner marketing with TechnologyAdvice’s full-service marketing solutions. You’ll engage new and existing partners – and their customers – with our intent-driven strategies that establish brand authority, capture in-market demand, and generate new business for your channel ecosystem.

We pride ourselves on delivering end-to-end support to each and every one of our clients, including Vendors, Resellers, Distributors, and Agencies.

multiple stakeholders in the buying journey

Connect with solution providers, resellers, and SaaS providers eager to join your ecosystem. With targeted digital campaigns, you’ll recruit new partners and ensure your solutions reach the right user base.

Amplify brand and partner program awareness with high-impact display ads on topically relevant content.
Reach channel professionals through our newsletter and eBlasts tailored to engage IT audiences
Shoot to the top of highly ranked product reviews and comparison pages with targeted PPC campaigns.
Expand your reach and engage new audiences with strategic social media partnerships.

Explore Advertising Solutions

TechnologyAdvice’s dedicated content studio, StudioA, works with you to create insightful content that resonates with and educates your channel partners.

Create custom, in-depth whitepapers, research reports, infographics, engaging webinars, and more. Provide the resources your partners need to succeed–and showcase your expertise while you’re at it.

Explore Content Solutions

Drive growth for your ecosystem with lead generation and content syndication programs that help you connect with channel partner companies, and reach end-users who are shared as leads with your existing partners.

Capture in-market IT buyers with precision-targeted content syndication
Build strong connections through turnkey webinars and virtual events tailored to trends in the IT channel market
Drive demo requests from engaged IT decision-makers using PPC programs focused on your ideal customer profile
Generate organic leads through affiliate partnerships on sites like Channel Insider, eSecurity Planet, TechRepublic, and TechnologyAdvice

Explore Lead Gen Solutions

Launch integrated programs that build brand awareness with channel leaders and IT tech buyers before they’re in-market and capture demand from the ones who are ready to talk to sales – ensuring you land on their shortlist.

Craft compelling content co-created with our IT industry experts
Build brand authority with our IT channel audience through advertising and thought leadership programs
Generate new leads with demand gen programs tailored to engage channel partnership teams
Leverage our audience intelligence to optimize campaign performance

Explore Brand-to-Demand

TO PARTNER MARKETING

Partner Recruitment via 30+ Tech Media Brands

TechnologyAdvice is one of the largest IT publishers, with a global reach of over 100 million readers across 30+ niche tech media brands. Over 1 million readers work at Resellers, MSPs, or Solution Providers.

Channel Insider, TechnologyAdvice’s flagship brand for the IT channel audience, is the trusted resource for MSPs, VARs, vendors, distributors—and customers—interested in the latest news and technology recommendations to stay updated on the changing IT landscape. But it doesn’t stop there.

TechnologyAdvice media brands like TechRepublic, eSecurity Planet, and eWeek share trends, insights, and product recommendations that attract global reseller AND customer audiences.

Niche-specific sites that build highly engaged audiences of role-specific B2B professionals

The most trusted and influential brands for IT professionals and B2B tech enthusiasts

In-depth product reviews and buyer’s guides attract in-market B2B tech buyers

Our Audience

Influence IT sourcing and partnership decisions by targeting global channel audience where they get the latest news on the IT channel ecosystem.

Audience by Company Revenue

Audience by Seniority

THROUGH PARTNER MARKETING

Activate the Entire Channel Ecosystem

Reaching the IT buyer is the key to the IT Channel’s success. Our multichannel approach helps vendors drive through-partner value by engaging the right audience at the right moment of their buying journey.

Websites: Get your partners in front of IT buyer teams on platforms they trust like Channel Insider, TechRepublic, eSecurity Planet, & TechnologyAdvice
Newsletters: Help your partners reach IT decision-makers via our IT, cybersecurity, AI, and other tech-focused newsletters, including Cloud Insider, Cybersecurity Insider, The Neuron, Microsoft and Google newsletters, and more
Social & Rich Media: Help your partners engage with audiences who prefer video, podcasts, LinkedIn, and YouTube
Lead Generation: Accelerate partner demand through syndication and targeted traffic driving across our B2B tech media brands
Content Development: Tell the right collaborative story – and generate outcomes – by leveraging StudioA, TechnologyAdvice’s dedicated content studio

830K+ Active Newsletter Subscribers

Reach new audiences, build your brand, and get your timely offers into their inbox via a brand IT channel leaders trust and newsletters they actually read.

Daily and weekly sends covering the latest news and trends in IT and cybersecurity
34.2%+ average unique open rate
Get your brand and offers in front of these subscribers with sponsorships, newsletter takeovers, and dedicated email sends

Grow the Impact of Your Channel Program

As IT priorities shift to cybersecurity, AI, cloud, and remote work infrastructure investments, IT channel programs are poised to drive growth in the year ahead… if the strategy is right.

In this exclusive virtual roundtable, Katie Bavoso, Host and Producer of Channel Insider: Partner POV, is joined by leaders across the IT channel ecosystem to discuss proven strategies to grow the impact of your channel program in 2025. We explore non-traditional marketing strategies to reach new channel partners, best practices to help your current partners succeed, and how to drive growth through co-marketing.

Watch Now On-Demand