Search

The All-in-One Growth Engine for Your Brand

Establish category authority, access buyer intent data, and generate high-intent leads with PPC campaigns—all in Traction.

Grow your business. Start for free.

Basic

For marketers and founders looking to get their product listed on TechnologyAdvice.

$0

Free forever

Get Started

Get your product listed on TechnologyAdvice:

  • Feature your product across multiple categories
  • Collect authentic customer reviews
  • 30-day access to companies in-market for one category

Enhanced

For marketers and founders looking to build brand authority, get more reviews, and generate qualified pipeline.

$100

per month, billed monthly

Get Started

Everything in Basic, plus:

  • Access to intent data of in-market companies for one category
  • Visibility into companies visiting your product profile
  • Launch a partnered user review campaign (add-on)

Driving Growth for Thousands of Brands

“With Technology Advice, we boost our brand visibility and attract high-quality leads from HR, Finance, and IT sectors, resulting in a 42% increase in new meetings and larger deals”

Alex Schutte

Sr. Director of Demand at Paycor

“Our partnership with TechnologyAdvice ensures that we reach our audience in the right place at the right time during their search for real estate technology. Month after month, we receive a large volume of high-intent traffic from TechnologyAdvice, which has been a great boon to our business for years. Their team also seems to genuinely care about helping our business—they routinely go above and beyond to answer our questions and meet our requests.”

Andy Fulton

Director of Demand Generation at Market Leader

“The conversion rate from signup to qualified opportunity for leads from TechnologyAdvice was 20% higher than our typical product trial leads. TA consistently delivers high-quality leads that engage and convert at a higher rate.”

Lead Generation Manager at Wrike

Why List Your Product On TechnologyAdvice

Connect with Millions of In-Market Buyers

Reach over 7 million engaged monthly visitors actively exploring solutions like yours. Capitalize while they’re in a decision-making mindset.

Build Trust with Authentic Customer Reviews

Help customers make a no-brainer decision by highlighting real customer experiences to establish trust and differentiate your brand.

Drive Conversions with Targeted Campaigns

Leverage Traction’s PPC capabilities to reach high-intent buyers at the right moment, turning visibility into valuable leads from your profile.

Inform Your Strategy with Buyer Insights

Access detailed engagement metrics to see who’s interacting with your product and refine your marketing and sales motions.

List Your Product

Capture demand,
don’t try to create it

Help your ideal customers find you faster, engage with your brand sooner, and take action by listing your product on TechnologyAdvice and with targeted PPC campaigns.

  • List your product on a leading product-review site
  • Drive high-intent buyers to your trial and demo request pages
  • Promote your brand on bottom-of-the-funnel content across our portfolio of 30+ B2B tech media sites with PPC campaigns

Engage the right buyers before they make a decision

Stop guessing which accounts are in market, and start prioritizing the hottest leads before your competitors do with buyer intent data from highly engaged audiences.

  • Instantly identify companies actively viewing your profile
  • Get a front-row seat to which companies are researching your competitors, so you can swoop in and win the deal first

Full profile control, so you’re the obvious choice

Customize your profile with tailored messaging to position your product as the best option for buyers when comparing solutions.


  • Customize your profile to ensure your brand stands out on one of the world’s largest technology review platforms
  • Build trust with high-intent buyers by launching a partnered user review campaign with authentic, verified feedback

Increasing Your Reach Has Never Been Easier

Traction provides everything you need to list your product, promote it to high-intent buyers, and gather insights that drive growth

Capture Demand Just-In-Time

Drive high-quality leads by promoting your product to buyers actively searching for similar solutions with intent-based PPC campaigns

Enhanced Audience Analytics

Gain in-depth data on your profile visitors, engagement rates, and conversion metrics to make informed decisions and refine strategies

Seamless Profile Management

Effortlessly manage your product information and keep your listing up-to-date with easy optimization controls

Join the Leaders in Product Marketing

Leading brands rely on TechnologyAdvice and Traction to drive product visibility, credibility, and high-quality leads

7 million unique visitors per month

|

12 million page views per month

Frequently Asked Questions (FAQs)

Simply complete the form above to start optimizing your product profile. Once you’re up and running, you can explore all of the other things Traction has to offer to expand your reach like PPC campaigns across our 30+ tech media sites and first-party buyer intent data from our audience ecosystem.

Creating your account and listing your product is completely free. If you want to get the most out of Traction-like access to buyer intent data, the ability to see who is viewing your profile, and more-upgrade to Enhanced for $100 per month.

Traction’s PPC campaigns get your brand in front of millions of tech buyers actively researching solutions within our expansive audience ecosystem. By leveraging these high-intent placements, you’ll attract leads who are already in a buying mindset directly to your website or landing pages.

PPC ads only appear on highly targeted, down-funnel content like buyer’s guides, product reviews, and “top alternatives” articles—ensuring your brand engages decision-makers when they’re ready to take action.

Receive near real-time data on the number and types of companies viewing your product profile, enabling you to adjust your messaging to better engage your audience.

Absolutely. Traction provides comprehensive data on your click campaigns, and by installing our conversion pixel on your pages, you can view detailed performance reports for conversion metrics.

Ready to Reach More Buyers?

Join thousands of brands on TechnologyAdvice and create your Traction account today. Start showcasing your product, building credibility, and driving targeted leads.

Create Your Account
multiple stakeholders in the buying journey